Monthly Archives

December 2019

IdeasUnlimited's managed ecommerce customer service for PatPat

Pat-Patting to Success

By | Call Center for Small Business, Call Center Support, Customer Service, Ecommerce Support, Ecommerce Support Services, Holiday Season, Inbound Call Center Solution, Outbound Call Center Services, Technical Support | No Comments
The IdeasUnlimited-PatPat customer support team

PatPat has been one of IdeasUnlimited’s most valued clients for over 4 years now, and it will always have a special place in our hearts.

PatPat is an ecommerce brand committed to providing the highest quality, ultra-chic garments and accessories for children and their families. Our mission is to provide the best ecommerce customer service possible to PatPat’s customers and to elevate their shopping experience.

Keep reading to find out what gives PatPat its competitive edge, how our professional relationship began, and where we are now.

Introduction

PatPat is a flourishing ecommerce business based in California and started in 2014 by Albert Wang and Ken Gao, fast friends since their Carnegie Mellon days. When Ken was expecting his first child, he noticed the scarcity of good quality, stylish yet affordable children’s clothing. The rest is history.

PatPat’s unbeatable edge stems from their trendy designs and their extremely popular matching clothes for all ages. Their product lines majorly revolve around clothing for children of all ages and matching outfits for the family. Branching out into related paraphernalia like maternity wear, shoes, accessories, home goods, and more, PatPat soon became an international brand with satisfied customers and repeat buyers.

Their business model has been wildly successful due to a number of factors——the most significant being the fact that they collaborate directly with the product manufacturers. Affordable design has never been so hip!

Just a year in, PatPat was being recommended on the App Store homepage due to its high  ratings and reviews. In 2016, it became the Top Recommended Shopping App. And the accolades did not stop there. In 2019, it was named the ‘App of the Day’ by the UK App Store.

An innovative business model is not enough for carving out your place in the apparel industry.

So how did PatPat keep its customers satisfied and ensure that they returned? They unsuccessfully tried to find customer support agents themselves and then came to IdeasUnlimited to help manage their support tickets. PatPat partnered with IdeasUnlimited in 2015 so that we could manage their omnichannel customer experience—through customer support and ecommerce support services—while they focused on their core competency of supplying good-quality apparel. This added value created a win-win situation!

IU is responsible for the PatPat CSR team's success

PatPat initially needed one customer support agent, but the number grew exponentially as their business flourished, thanks to our unbeatable 24 hour call center support at our Philippines center. PatPat now has 40 handpicked and extensively trained IU agents ensuring an empathetic, timely, and effective customer care service.

IdeasUnlimited’s involvement with PatPat has increased over the years to keep up with its growth. Starting with a small group of moms in 2015, we now assist with customers in over 90 countries. IU’s ecommerce customer support has improved CSAT levels to 90%. This success shows how important a well-equipped customer care center is for continued growth of any ecommerce brand.

The IdeasUnlimited Philippines call center team

IdeasUnlimited's Ecommerce Customer Support

IdeasUnlimited agents are responsible for PatPat’s 24/7 customer experience management through:

  • Ecommerce Customer Service
  • Email, Chat, and Call Support
  • Order Processing Support
  • Backend Support
  • Marketing Support
  • Social Media Support
  • Online Reputation Management
  • Dispute Resolution
  • Ecommerce Website Development
  • Quality Assurance
  • Other Ecommerce Support Services

Our scalable solution easily adjusts to seasonal fluctuations, especially in the holiday season. We pride ourselves on finding satisfactory solutions to all customer problems and converting the most disgruntled customers into return buyers.

IU agents monitor and address PatPat’s bad reviews on sites like Trustpilot and resolve disputes on payment platforms like PayPal. We promptly address dissatisfied customers, resolving their concerns and providing information where necessary, all the while keeping refunds to the lowest levels possible.

Our diligent and excellent management of the omnichannel customer experience has helped expand the customer base and grow the brand.

IU's Additional Contributions to PatPat's Success

The IU team is continuously highlighting areas of improvement in PatPat’s operations and working with PatPat to rectify them.

We created templates for responses to typical cases and clearly delineated SOPs, so every customer query would be handled in a professional manner in the shortest amount of time possible. We also suggested adding Spanish and Portuguese languages to both the website and app. This dramatically enlarged the customer base.

Improving the Help Center on the website as well as overhauling its layout were also IdeasUnlimited’s suggestions, which we also helped implement. This streamlined customer queries, improving customer satisfaction, especially in the busy holiday season.

IU's contribution to PatPat's success
IU's suggestions for PatPat

PatPat had been plagued with quality issues, inaccurate item sizes, delayed shipping, etc. when it started operations. IdeasUnlimited highlighted these deficiencies and collected information with actionable insights for the PatPat team. This resulted in significant improvements in PatPat operations and fewer customer complaints.

Similarly, IdeasUnlimited’s pinpointing of products with recurring customer complaints allowed sweeping improvements in PatPat’s Product Team.

Behind the Scenes—IU Ecommerce Support Services

PatPat’s ecommerce customer support is wholly managed by IdeasUnlimited through a three-tier management structure.

IU's Managed Ecommerce Support Services Entail Three-Tier Management

PatPat is free of the hassle of recruitment, HR administration, and staffing and scheduling  since IU provides end-to-end managed ecommerce support services. We vet the most suitable candidates, test them extensively, and conduct background checks before considering them.

IdeasUnlimited solely hires based on merit, providing equal opportunities to all. This translates into a productive ecommerce customer service team that delivers results consistently. Our PatPat team was hired to incorporate the widest possible diversity. We place a special emphasis on facilitating and supporting working mothers.

Our second tier of management are our project managers, team leads, and subject matter experts, who ensure all agents are fully trained and capable of handling myriad customers, so all the performance metrics are consistently met and customer satisfaction levels are high.

IU has created a training program and a Performance Improvement Plan (PIP) to ensure all agents on PatPat deliver a consistent level of ecommerce support par excellence. PatPat wants the best ecommerce customer service, great productivity and efficiency, and a cost-effective team—and we deliver all of that.

The quality assurance team creates a third tier of monitoring. All customer interaction is monitored and scored on the CSAT tool and weekly KPIs serve as performance benchmarks. We also conduct a weekly analysis of all agents’ productivity to highlight gaps. Hence, PatPat gets a detailed and transparent insight into our team’s performance on a weekly basis. One-on-one coaching is then carried out by IU Team Leads to ensure all the agents meet and exceed the KPIs set by the client.

IdeasUnlimited contributions to PatPat's Customer Satisfaction

IU’s managed ecommerce support services entail troubleshooting any customer and agent issues to deliver high quality service every time. Our team’s ecommerce support experience and strong command over the SOPs contribute to our laudable CSAT scores. This is the reason why we have long- term working relationships with all our clients.

At the backend, recognizing, nurturing, and rewarding merit has fostered a strong ecommerce customer service team at IdeasUnlimited that consistently delivers results. Our company- sponsored team-building and annual events, appreciation certificates, regular annual increments, and performance-based bonuses to celebrate all milestones help us maintain a happy and satisfied call center support team.

PatPat in turn recognizes our agents’ added value through performance bonuses at the team and individual levels. Our work relationship is thus mutually beneficial. We create value for them, so they reward us in return.

The Road Forward

PatPat has assured us that IdeasUnlimited will be their partner of choice when they start a new brand or venture. Our results speak volumes for themselves, so contact us today.

Losing sales because of your website

Your Website Is the Reason Why You’re Losing Sales

By | Administrative Support, Business Improvement, Business Sustainability, Customer Service, Ecommerce Support, Ecommerce Support Services, Entrepreneurship, Freelancing, Marketing Virtual Assistant, Social Media, The IU Way, Virtual Assistant, Virtual Assistant Support | No Comments

7 stages of the purchase process where you’re driving customers away

These days, if you don’t have a website for your business, product, or service, you are losing out on 81% of your potential customer base; who research their purchase online before buying it. Having a website, however, can prove to be a double-edged sword if you are unfamiliar with website development. A business unconversant in the common assumptions customers derive from website design may inadvertently cause itself to look untrustworthy or obsolete.

There are a host of reasons why investing in ecommerce website development is a good idea for every business. The development, design and code of your website affects every stage of the customer purchase process.

1. The numbers make sense

A quick Google search will lead you to thousands of ecommerce website development agencies; large and small. There will always be someone willing to work within your budget, who can make the website according to your business’ needs. One thing is certain; professional website development always provides return on investment far beyond what you expect. An attractive website lands more leads onto your website, introduces them to your products or services, and converts them into customers.

Trying to set up your own website is like stabbing in the dark for most businesses (unless you’re a web developer yourself). You’re bound to make mistakes, redo things, or give up on having what you think will work best for your business. Hiring a web developer within your budget from the beginning will avoid potentially expensive mistakes and re-dos later.

2. You don’t stand out if you use a template

While there are tons of website templates available on the internet, using one without making any changes to it is not a good idea. Your website needs to mesh seamlessly into your business identity, and a developer will help you make the changes necessary to optimize the website for your business.

Using a template as-is also makes your website incredibly forgettable. Each template you see on the internet (especially one which seems attractive) has been used by hundreds, if not thousands of other businesses. Making your website seem exactly like theirs does not help you stand out in the customer’s mind. Using industry-specific templates compounds this problem by making you forgettable within your niche. Therefore, creating a website that makes your business stand out due to its design will require investment in ecommerce website development.

3. Visitors don’t make it to your website

You’d have heard the buzzword “search engine optimization” everywhere these days. People think it means utilizing keywords and paying for advertisements, but rarely realize that your website visibility on major search engines is inextricably linked with the design you choose for it. Clunky and obsolete design and coding pushes your website lower on the search rankings.

Google, for example, assesses the quality of your landing pages when determining your website’s search engine ranking. It is important to partner with an ecommerce website development agency familiar with search engine optimization; or potential customers will not be able to find your website through search engines.

Why is ecommerce website development necessary?

4. Your website’s first impression may be unappealing

When 66% of all potential customers prefer a beautiful design over a plain one, it is worth looking at making your website appear modern and appealing. Your website is often the first impression potential customers, who have myriad distractions online, receive about your business.

Your website needs to appear attractive on all devices. 88% of customers in an Adobe poll said they used multiple screens to access websites. A further 73% of people require the content to display well on whichever device they are using to visit websites. Professional ecommerce website development will ensure that your content is optimized for display on all devices; so that customers do not turn to your competitor’s websites instead.

5. Customers don’t engage with an unprofessional website

If your content is unattractive or your website is difficult to navigate, 38% of people will stop engaging, and 35% will click off, according to the same Adobe State of Content Report. However, if you think you can make content attractive by merely utilizing videos or inserting high-quality graphics, you would be cannibalizing your website’s position on search engine rankings. Website design needs to straddle the fine line of attractiveness and ease of loading– if your website is bogged down by content, it will load slowly, and Google will kick it right off the front page of search results. Partnering with an ecommerce website development agency that is right for your business will help you avoid these pitfalls.

6. It hurts your brand image

As customers keep navigating your website and use it to consider products or make purchases, they form an opinion of your business, your customer service, your trustworthiness, and whether or not they want a long-term relationship with your company– all without meeting any person representing your company.

Brand Message

Your website is the best way of reaching out to all your current and potential customers with an organized brand message, especially new offers and products. A website can be designed in such a way as to not only sell the product or services but also to receive feedback about its utility. This would make your website and business appear cohesive and reliable.

Trustworthiness

Small mistakes like using a simple template, or forgetting to put a “Contact Us” section in places a customer would expect it, can make your website look unplanned and untrustworthy without you realizing it. An ecommerce website development agency will help you with its wealth of experience in this regard.

Customer Service

Your website also signals how you will treat your customers. Leads who have come across your page might leave it and go to a competitor instead if you haven’t communicated purchase and return policies clearly, for example. If you pride yourself on your customer service but have not managed to portray that on your website, you may be losing out on a lot of potential customers.

Niche Branding

A good ecommerce website makes clear from the homepage whether the customer will find what they are looking for. This helps you avoid unwanted traffic, so that your traffic-to-conversion rate is higher. Niche design for your industry is possible only through investing in ecommerce website development.

7. Visitors don’t convert into sales

All the considerations mentioned earlier combine to create a website experience that will either convert leads into customers, or drive them away to your competitors. When it comes to ecommerce website development, search engine optimization, and conversions, nothing beats experience. A good ecommerce website lands on the front page for search results, draws the customers onto the homepage, directs them easily and quickly to what they want, keeps them there through attractive design, allows them to get help whenever they need it, and familiarizes them with brand enough so that whenever they are ready to purchase, they choose that website. You have to bear all this in mind when creating an effective website for your company.

A buyer-oriented website is also instrumental in retaining customers. Every ecommerce business knows that retaining customers so that they make multiple purchases is much less costly than creating new buyers from scratch each time. A good website will do all the work of retaining customers for you.

That’s why you need to choose the right partner when creating your website. IdeasUnlimited provides unparalleled ecommerce website development services, with customized packages for your business; depending on the services you need. Our multilingual team can create your website in any major language and industry, no matter how small or large your business is. If, after creating your website, you need a team to manage ecommerce support or ecommerce customer support, our experienced global team can take care of all of your support needs.

IU Named Top Healthcare Call Center Company by Clutch

Clutch Names IdeasUnlimited a Top HR Firm in the Healthcare Industry

By | Administrative Support, Customer Service, Healthcare Call Center Support, Receptionist Service, The IU Way | No Comments

For the past eight years, we have combined skilled human resource, management, and monitoring with cutting-edge technology to provide custom solutions to our clients. Our team has completed over 4000 projects involving a spectrum of services including call center, multilingual, virtual assistant, ecommerce, and backend support. By providing our clients with 24/7/365 support, overheads due to investments in HR, marketing, customer service, and finance departments are no longer necessary. Our dedicated and skilled remote workforce offers great value to our clients. As a result of our success, IdeasUnlimited has been awarded with this recognition by Clutch.

Clutch.co’s latest directory features IdeasUnlimited as a leading service provider for the healthcare industry! We are happy to receive this award as it reaffirms our tailored approach to supporting our clients’ efforts to grow their businesses and increase productivity.

Washington, DC-based ratings and reviews platform Clutch awards leading B2B service providers annually. The team determines winners according to rankings, which are assigned after assessing a business’s market presence, project history, and quality of services. Their analysts collect verified client reviews to evaluate a company’s success.

IdeasUnlimited Awarded Top Healthcare Company, 2019

Here’s what some of our clients said about our services to Clutch:

“We’re long-time clients and are delighted with their innovative approach.”— CEO, advertising & marketing agency

“They are fast, responsible, hard-working, and honest.” — Employee, beauty business

Based on industry leadership, IdeasUnlimited has been listed on The Manifest’s page of top ten HR outsourcing services agencies!  A sister site, the platform expands on Clutch’s content to offer business news and how-to guides.

Our team is thrilled to receive this award. We are thankful to our clients for providing their feedback to Clutch, contributing to this recognition.

For the most effective solution to suit your business’ unique support requirements, talk to our team.