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IdeasUnlimited's Multilingual Transcription Services

IU’s Multilingual Transcription Services

By | Call Center for Small Business, Call Center Support, Customer Service, Multilingual Customer Service, Multilingual Support, Transcription, Translation, Virtual Assistant Support | No Comments

IdeasUnlimited prides itself on the quality of its professional and completely confidential translation and multilingual transcription services. Projects pass through a rigorous 3-stage process, with full accountability at each stage.

Multilingual Transcription Services Offered

IdeasUnlimited provides the following multilingual transcription services:

The Types of Multilingual Transcription Services Offered at IU

Confidentiality is treated very seriously at IdeasUnlimited. Your documents, recordings etc. will only be seen by the necessary personnel and otherwise kept strictly under wraps. Our contract will be fully transparent in your favor, including a confidentiality clause. Additionally, we are compliant to the latest PCI codes.

We have consistently produced high quality transcripts with on-time delivery, which are the two most significant contributors towards our satisfied return customers. Hence, most of our current projects are long-term contracts with companies.

We can transcribe minutes of meetings or videos and serve as the go-between translator/ transcriber for mediating client-customer interactions in cases where both parties speak different languages. We can translate and transcribe market research, podcasts, sermons, conferences and interviews etc. related to academic, business, medical, insurance, legal, retail, and many other fields. We are also able to subtitle or caption documentaries and TV programs of any nature.

The Transcription Process

At IdeasUnlimited, we have a clearly delineated transcription process that constitutes these 3 broad steps:

1. Transcription/Translation

The material goes to the transcriber/ translator, who carefully listens to it multiple times before transcribing/ translating it. At this stage, any change in speakers will be noted and time stamps will be recorded as well.

2. Verification

The same transcriber goes over his/her result and performs context-specific checks for accuracy, observations of speaker’s tone and any background events which might have a significant bearing on the subject. Any noise or static will be deciphered as much as possible. The final file will conform to client requirements.

3. Feedback & Submission

The final file(s) is sent to the client. We get their feedback, incorporate it by editing the output file, and submit the new version to them.

IdeasUnlimited's Bilingual and Multilingual Transcription Process

We provide the following secondary services free of cost:

I. Note in change of speaker

II. Note in background events and information

III. Time stamps

Supported file formats include .mp3, .mp4, .wav, .mkv, .avi, .wpv etc. You can upload your file online and send it to us via drive links or file-sharing websites.  The final transcript or translated file will be in the format of your choosing e.g. .docx, .srt, .pdf etc.

We do not use any automated machines for translation/transcription. Instead, we employ professionals who are able to distinguish tones and nuances. They interpret the words to best portray the desired meaning in ambiguous cases, bringing a human aspect to the job that machines and software applications cannot accomplish. Using our translation and multilingual transcription services would ensure an output that is closest in meaning to the source file.

Our multilingual transcription services fall into these 3 categories:

Types of Multilingual Transcription at IdeasUnlimited

Each type will have different charges, due to the different number of languages involved. You can request a free quote by contacting us today. Our Business Development Manager will go over all your requirements, understand the scope and complexity of the task, and then give you a quote and estimated timeline for delivery as well. You will find our prices affordable and comparable to market rates.

IdeasUnlimited's managed ecommerce customer service for PatPat

Pat-Patting to Success

By | Call Center for Small Business, Call Center Support, Customer Service, Ecommerce Support, Ecommerce Support Services, Holiday Season, Inbound Call Center Solution, Outbound Call Center Services, Technical Support | No Comments
The IdeasUnlimited-PatPat customer support team

PatPat has been one of IdeasUnlimited’s most valued clients for over 4 years now, and it will always have a special place in our hearts.

PatPat is an ecommerce brand committed to providing the highest quality, ultra-chic garments and accessories for children and their families. Our mission is to provide the best ecommerce customer service possible to PatPat’s customers and to elevate their shopping experience.

Keep reading to find out what gives PatPat its competitive edge, how our professional relationship began, and where we are now.

Introduction

PatPat is a flourishing ecommerce business based in California and started in 2014 by Albert Wang and Ken Gao, fast friends since their Carnegie Mellon days. When Ken was expecting his first child, he noticed the scarcity of good quality, stylish yet affordable children’s clothing. The rest is history.

PatPat’s unbeatable edge stems from their trendy designs and their extremely popular matching clothes for all ages. Their product lines majorly revolve around clothing for children of all ages and matching outfits for the family. Branching out into related paraphernalia like maternity wear, shoes, accessories, home goods, and more, PatPat soon became an international brand with satisfied customers and repeat buyers.

Their business model has been wildly successful due to a number of factors——the most significant being the fact that they collaborate directly with the product manufacturers. Affordable design has never been so hip!

Just a year in, PatPat was being recommended on the App Store homepage due to its high  ratings and reviews. In 2016, it became the Top Recommended Shopping App. And the accolades did not stop there. In 2019, it was named the ‘App of the Day’ by the UK App Store.

An innovative business model is not enough for carving out your place in the apparel industry.

So how did PatPat keep its customers satisfied and ensure that they returned? They unsuccessfully tried to find customer support agents themselves and then came to IdeasUnlimited to help manage their support tickets. PatPat partnered with IdeasUnlimited in 2015 so that we could manage their omnichannel customer experience—through customer support and ecommerce support services—while they focused on their core competency of supplying good-quality apparel. This added value created a win-win situation!

IU is responsible for the PatPat CSR team's success

PatPat initially needed one customer support agent, but the number grew exponentially as their business flourished, thanks to our unbeatable 24 hour call center support at our Philippines center. PatPat now has 40 handpicked and extensively trained IU agents ensuring an empathetic, timely, and effective customer care service.

IdeasUnlimited’s involvement with PatPat has increased over the years to keep up with its growth. Starting with a small group of moms in 2015, we now assist with customers in over 90 countries. IU’s ecommerce customer support has improved CSAT levels to 90%. This success shows how important a well-equipped customer care center is for continued growth of any ecommerce brand.

The IdeasUnlimited Philippines call center team

IdeasUnlimited's Ecommerce Customer Support

IdeasUnlimited agents are responsible for PatPat’s 24/7 customer experience management through:

  • Ecommerce Customer Service
  • Email, Chat, and Call Support
  • Order Processing Support
  • Backend Support
  • Marketing Support
  • Social Media Support
  • Online Reputation Management
  • Dispute Resolution
  • Ecommerce Website Development
  • Quality Assurance
  • Other Ecommerce Support Services

Our scalable solution easily adjusts to seasonal fluctuations, especially in the holiday season. We pride ourselves on finding satisfactory solutions to all customer problems and converting the most disgruntled customers into return buyers.

IU agents monitor and address PatPat’s bad reviews on sites like Trustpilot and resolve disputes on payment platforms like PayPal. We promptly address dissatisfied customers, resolving their concerns and providing information where necessary, all the while keeping refunds to the lowest levels possible.

Our diligent and excellent management of the omnichannel customer experience has helped expand the customer base and grow the brand.

IU's Additional Contributions to PatPat's Success

The IU team is continuously highlighting areas of improvement in PatPat’s operations and working with PatPat to rectify them.

We created templates for responses to typical cases and clearly delineated SOPs, so every customer query would be handled in a professional manner in the shortest amount of time possible. We also suggested adding Spanish and Portuguese languages to both the website and app. This dramatically enlarged the customer base.

Improving the Help Center on the website as well as overhauling its layout were also IdeasUnlimited’s suggestions, which we also helped implement. This streamlined customer queries, improving customer satisfaction, especially in the busy holiday season.

IU's contribution to PatPat's success
IU's suggestions for PatPat

PatPat had been plagued with quality issues, inaccurate item sizes, delayed shipping, etc. when it started operations. IdeasUnlimited highlighted these deficiencies and collected information with actionable insights for the PatPat team. This resulted in significant improvements in PatPat operations and fewer customer complaints.

Similarly, IdeasUnlimited’s pinpointing of products with recurring customer complaints allowed sweeping improvements in PatPat’s Product Team.

Behind the Scenes—IU Ecommerce Support Services

PatPat’s ecommerce customer support is wholly managed by IdeasUnlimited through a three-tier management structure.

IU's Managed Ecommerce Support Services Entail Three-Tier Management

PatPat is free of the hassle of recruitment, HR administration, and staffing and scheduling  since IU provides end-to-end managed ecommerce support services. We vet the most suitable candidates, test them extensively, and conduct background checks before considering them.

IdeasUnlimited solely hires based on merit, providing equal opportunities to all. This translates into a productive ecommerce customer service team that delivers results consistently. Our PatPat team was hired to incorporate the widest possible diversity. We place a special emphasis on facilitating and supporting working mothers.

Our second tier of management are our project managers, team leads, and subject matter experts, who ensure all agents are fully trained and capable of handling myriad customers, so all the performance metrics are consistently met and customer satisfaction levels are high.

IU has created a training program and a Performance Improvement Plan (PIP) to ensure all agents on PatPat deliver a consistent level of ecommerce support par excellence. PatPat wants the best ecommerce customer service, great productivity and efficiency, and a cost-effective team—and we deliver all of that.

The quality assurance team creates a third tier of monitoring. All customer interaction is monitored and scored on the CSAT tool and weekly KPIs serve as performance benchmarks. We also conduct a weekly analysis of all agents’ productivity to highlight gaps. Hence, PatPat gets a detailed and transparent insight into our team’s performance on a weekly basis. One-on-one coaching is then carried out by IU Team Leads to ensure all the agents meet and exceed the KPIs set by the client.

IdeasUnlimited contributions to PatPat's Customer Satisfaction

IU’s managed ecommerce support services entail troubleshooting any customer and agent issues to deliver high quality service every time. Our team’s ecommerce support experience and strong command over the SOPs contribute to our laudable CSAT scores. This is the reason why we have long- term working relationships with all our clients.

At the backend, recognizing, nurturing, and rewarding merit has fostered a strong ecommerce customer service team at IdeasUnlimited that consistently delivers results. Our company- sponsored team-building and annual events, appreciation certificates, regular annual increments, and performance-based bonuses to celebrate all milestones help us maintain a happy and satisfied call center support team.

PatPat in turn recognizes our agents’ added value through performance bonuses at the team and individual levels. Our work relationship is thus mutually beneficial. We create value for them, so they reward us in return.

The Road Forward

PatPat has assured us that IdeasUnlimited will be their partner of choice when they start a new brand or venture. Our results speak volumes for themselves, so contact us today.

Losing sales because of your website

Your Website Is the Reason Why You’re Losing Sales

By | Administrative Support, Business Improvement, Business Sustainability, Customer Service, Ecommerce Support, Ecommerce Support Services, Entrepreneurship, Freelancing, Marketing Virtual Assistant, Social Media, The IU Way, Virtual Assistant, Virtual Assistant Support | No Comments

7 stages of the purchase process where you’re driving customers away

These days, if you don’t have a website for your business, product, or service, you are losing out on 81% of your potential customer base; who research their purchase online before buying it. Having a website, however, can prove to be a double-edged sword if you are unfamiliar with website development. A business unconversant in the common assumptions customers derive from website design may inadvertently cause itself to look untrustworthy or obsolete.

There are a host of reasons why investing in ecommerce website development is a good idea for every business. The development, design and code of your website affects every stage of the customer purchase process.

1. The numbers make sense

A quick Google search will lead you to thousands of ecommerce website development agencies; large and small. There will always be someone willing to work within your budget, who can make the website according to your business’ needs. One thing is certain; professional website development always provides return on investment far beyond what you expect. An attractive website lands more leads onto your website, introduces them to your products or services, and converts them into customers.

Trying to set up your own website is like stabbing in the dark for most businesses (unless you’re a web developer yourself). You’re bound to make mistakes, redo things, or give up on having what you think will work best for your business. Hiring a web developer within your budget from the beginning will avoid potentially expensive mistakes and re-dos later.

2. You don’t stand out if you use a template

While there are tons of website templates available on the internet, using one without making any changes to it is not a good idea. Your website needs to mesh seamlessly into your business identity, and a developer will help you make the changes necessary to optimize the website for your business.

Using a template as-is also makes your website incredibly forgettable. Each template you see on the internet (especially one which seems attractive) has been used by hundreds, if not thousands of other businesses. Making your website seem exactly like theirs does not help you stand out in the customer’s mind. Using industry-specific templates compounds this problem by making you forgettable within your niche. Therefore, creating a website that makes your business stand out due to its design will require investment in ecommerce website development.

3. Visitors don’t make it to your website

You’d have heard the buzzword “search engine optimization” everywhere these days. People think it means utilizing keywords and paying for advertisements, but rarely realize that your website visibility on major search engines is inextricably linked with the design you choose for it. Clunky and obsolete design and coding pushes your website lower on the search rankings.

Google, for example, assesses the quality of your landing pages when determining your website’s search engine ranking. It is important to partner with an ecommerce website development agency familiar with search engine optimization; or potential customers will not be able to find your website through search engines.

Why is ecommerce website development necessary?

4. Your website’s first impression may be unappealing

When 66% of all potential customers prefer a beautiful design over a plain one, it is worth looking at making your website appear modern and appealing. Your website is often the first impression potential customers, who have myriad distractions online, receive about your business.

Your website needs to appear attractive on all devices. 88% of customers in an Adobe poll said they used multiple screens to access websites. A further 73% of people require the content to display well on whichever device they are using to visit websites. Professional ecommerce website development will ensure that your content is optimized for display on all devices; so that customers do not turn to your competitor’s websites instead.

5. Customers don’t engage with an unprofessional website

If your content is unattractive or your website is difficult to navigate, 38% of people will stop engaging, and 35% will click off, according to the same Adobe State of Content Report. However, if you think you can make content attractive by merely utilizing videos or inserting high-quality graphics, you would be cannibalizing your website’s position on search engine rankings. Website design needs to straddle the fine line of attractiveness and ease of loading– if your website is bogged down by content, it will load slowly, and Google will kick it right off the front page of search results. Partnering with an ecommerce website development agency that is right for your business will help you avoid these pitfalls.

6. It hurts your brand image

As customers keep navigating your website and use it to consider products or make purchases, they form an opinion of your business, your customer service, your trustworthiness, and whether or not they want a long-term relationship with your company– all without meeting any person representing your company.

Brand Message

Your website is the best way of reaching out to all your current and potential customers with an organized brand message, especially new offers and products. A website can be designed in such a way as to not only sell the product or services but also to receive feedback about its utility. This would make your website and business appear cohesive and reliable.

Trustworthiness

Small mistakes like using a simple template, or forgetting to put a “Contact Us” section in places a customer would expect it, can make your website look unplanned and untrustworthy without you realizing it. An ecommerce website development agency will help you with its wealth of experience in this regard.

Customer Service

Your website also signals how you will treat your customers. Leads who have come across your page might leave it and go to a competitor instead if you haven’t communicated purchase and return policies clearly, for example. If you pride yourself on your customer service but have not managed to portray that on your website, you may be losing out on a lot of potential customers.

Niche Branding

A good ecommerce website makes clear from the homepage whether the customer will find what they are looking for. This helps you avoid unwanted traffic, so that your traffic-to-conversion rate is higher. Niche design for your industry is possible only through investing in ecommerce website development.

7. Visitors don’t convert into sales

All the considerations mentioned earlier combine to create a website experience that will either convert leads into customers, or drive them away to your competitors. When it comes to ecommerce website development, search engine optimization, and conversions, nothing beats experience. A good ecommerce website lands on the front page for search results, draws the customers onto the homepage, directs them easily and quickly to what they want, keeps them there through attractive design, allows them to get help whenever they need it, and familiarizes them with brand enough so that whenever they are ready to purchase, they choose that website. You have to bear all this in mind when creating an effective website for your company.

A buyer-oriented website is also instrumental in retaining customers. Every ecommerce business knows that retaining customers so that they make multiple purchases is much less costly than creating new buyers from scratch each time. A good website will do all the work of retaining customers for you.

That’s why you need to choose the right partner when creating your website. IdeasUnlimited provides unparalleled ecommerce website development services, with customized packages for your business; depending on the services you need. Our multilingual team can create your website in any major language and industry, no matter how small or large your business is. If, after creating your website, you need a team to manage ecommerce support or ecommerce customer support, our experienced global team can take care of all of your support needs.

Essential Skills of a Customer Service Representative

Essential Skills of a Customer Service Representative

By | Call Center for Small Business, Call Center Support, Customer Service, Inbound Call Center Solution, Outbound Call Center Services, Virtual Assistant Support | No Comments

A skilled customer service representative is the single most important asset of a growing business. Since 71% of customers are lost due to poor customer service, you can build a loyal customer base only if your customer service center is optimized. More importantly, existing customers spend 33% more than new ones, so your priority should be retaining your current customers and increasing their lifetime value. Hence, the most cost-effective way of increasing profits is focusing on these customers through good customer service, rather than intensifying sales efforts. A whopping 80% of your future profits will come from a mere 20% of your existing customers.

Decrease your Customer Churn Rate to increase profitability

The customer service representative is the face of the company—the first point of contact that establishes your brand image. To avoid customer service fiascos in this day and age of social media, when public opinion holds a great deal of weight in determining a company’s reputation, make sure that each customer service representative at your company has some essential skills. We have collated the 10 most important ones here for you that you should look for when hiring your customer service center team.

Essential Qualities

Each customer service representative must possess these skills to be able to effectively build customer loyalty, reduce attrition, and enhance the brand image.

1. Empathy

Empathy in customer interactions can make a marked difference in customer retention rates, since 68% of customers leave when they perceive a business as indifferent to them. A good customer service representative empathizes with customers, trying to understand their problem and resolve it as quickly as possible. Being apologetic for any inconvenience caused and treating the customer in a friendly manner are cornerstones of excellent customer service.

Walk in the customer’s shoes to understand their problem(s).

2. Patience

Stay patient to truly understand what the customer wants.

Customers usually get in touch with a customer service representative when they are confused about or frustrated with the product or service. Patiently hearing out the customer helps de-escalate the situation and improve understanding of the actual issue—improving the chances that it will be resolved expediently.

3. Clear Communication

Your customer service representative should have a strong command over the language and use simple, jargon-free sentences that a layperson can understand. Moreover, the call center operator should make sure to relay all the important information, leaving nothing to doubt. This entails a balancing act between reassuring the customer and promising only what you can deliver.

Make sure that you communicate in a clear and concise manner, using layperson terms.

Strong internal communication between departments, established SOPs, good organization of information into CRMs, and timely management of ticketing systems are all crucial. An experienced 24 hour call center would take all this hassle off your hands.

4. Sufficient Knowledge Base

Know the product or service better than the customer using it

A good customer service representative has a strong grasp over the ins and outs of the products and services being offered, billing procedures, refund policies, and basic troubleshooting steps. This is the only way the customer service representative will be able to answer customer questions accurately. Having an agent passionate about your service is the best possible sales technique since they would in turn convince customers to purchase your good or service.

5. Problem-Solving Initiative

Finding a viable solution for each customer query, to ensure higher chances of resolution on first contact— a higher FCR (First Contact Resolution rate)—is an essential quality in any customer service representative. He or she should know all about your value offering and be intelligent and dedicated enough to find a solution. Additionally, the customer service representative should have enough initiative to resolve as many queries as possible himself/herself, without escalating it to upper management levels.

Take the initiative to solve problems before escalating them.

6. Strong Organizational Skills

Need for good organizational skills in customer service.

Your customer service representative should update databases on time, find relevant information for each customer quickly, and ensure that the rest of the team is aware of the progress of that customer case (by creating notes on the CRM). Work with someone who has handled a range of backend databases, CRMs, and ticketing systems, so you don’t need to start from scratch to establish your customer service center.

7. Strong Listening Ability

The customer service representative should be a very good listener—attentive to the customer’s complaint and able to read between the lines. There should be no audio distortion on the call, so the VoIP should be up to par.

This entails not only listening to the customer’s complaint or question but rather understanding the root causes. Staying attentive to and reporting underlying common issues will help improve the overall omnichannel customer experience. For instance, if customers keep calling for assistance with tracking their orders, the tracking system has not been correctly and sufficiently highlighted on your website.

Only a good listener can unearth the root causes of issues and resolve them.

8. Using Positive Language

Use positive language to communicate with customers.

The language your customer service representative uses in communication has a very strong impact on your customers, especially via non-voice support channels, since connotations may skew negative. For instance, if you are unable to deliver a package on the expected date due to logistical issues, there is a negative way of updating the customer as well as a positive way.

Negative: We are unable to deliver the package tomorrow since you placed the order too late today.

Positive: The packages for delivery tomorrow have already been dispatched today. I will mark your parcel for express delivery and make sure you can get it early morning the day after tomorrow.

Both responses are correct but the second one uses positive language, which will certainly keep the customer happy.

9. Flexibility and Omnichannel Support

Today customers look for instant gratification for all their issues. Your customer service representative should be able to handle omnichannel support inquiries, sometimes at the same time, to deliver holistic customer service to each customer. More than that, he or she should be able to make connections, come up with creative solutions, and switch between support channels to understand each customer’s history with the company. Only then can the customer support be accurate and helpful for the customer.

Need for flexibility and omnichannel support in customer service.

10. Expert Time Management:

Manage time well to provide timely and accurate customer support.

An omnichannel customer service representative needs to handle several support channels at the same time. Handling all incoming queries in a timely fashion is only possible with discipline and expert time management skills. The customer service representative should also be able to prioritize tasks and support channels, handling each inquiry efficiently and give sufficient attention to each. For instance, a call is more urgent than an email and a troubleshooting chat must be answered before one inquiring about the services you offer.

These are a few of the most important qualities that you need in each customer service representative. Concerned about how you can find such a paragon? Hire an experienced agency to handle your customer service center so you get free of the hassle of recruiting and training each customer service representative. They will already be experienced in handling similar projects, so there will be a much shorter learning curve.

Have we missed any important qualities? Feel free to let us know by commenting down below.

Get IU Ecommerce Support Services for the Holidays

Get Expert Ecommerce Support Services to Boost Sales This Holiday Season

By | B2B Sales, Backend Support Services, Call Center for Small Business, Call Center Support, Ecommerce Support, Ecommerce Support Services, Holiday Season | 2 Comments

Hire ecommerce support services to stay ahead of the curve this holiday season. Holiday season sales can often eclipse the rest of the year’s sales combined, several times over. Holiday retail sales crossed the $1 trillion mark for the first time in 2018 — up from 5.8% the year prior. So you need to make sure you are fully prepared to handle the surge of orders. You will naturally need skilled ecommerce support services to help with ecommerce product research and listing, order processing and fulfillment, and ecommerce customer service.

We have compiled this simple checklist of items to ensure that you are fully prepared for this holiday season.

Holiday Sales in 2018 - IU Ecommerce Support Services

Your Holiday Season Preparation Checklist

Kick off your ecommerce strategy and marketing planning in September. Lead the market and don’t respond to trends and competitor strategies. Use this checklist to ensure that you are perfectly positioned to take advantage of the entire holiday season and especially the Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s Day holidays.

Are you running a little late? That is perfectly all right! Jump to this section and see what you can do now to get expert ecommerce support services.

null Do Your Research:

1.  Review your marketing channels and see which were the most productive, which drove traffic but not sales, and which had the highest conversion rate. Multichannel customers spend 3 to 4 times more than single channel customers, so optimize your omnichannel strategy.

2.  Review your historical data to see which products were most popular in last year in the holiday season. Make sure you stock enough of these.

Cyber Monday Expected Sales - IU Ecommerce Support Services

3.  Do some ecommerce product research to find the hottest purchases this year and analyze your competitors’ product lines. Use this information to decide on your own product line for the season.

4.  Figure out which products in your store are purchased together and create discount bundles to encourage more purchases.

5. Analyze the gaps in your ecommerce storefront and customer experience.

6. Figure out how busy was your support desk during peak season last year and staff accordingly. Hire seasonal ecommerce support services to handle the overflow in the holiday season.

7. Determine the biggest mistakes you made last year and how you can avoid them this year.

8. All in all, conclude on the lessons learned and insights gained from last year. Use this research and analysis to fine-tune your strategy for the season.

null Look into Ecommerce Website Development:

1. Minimize your website’s loading speed to ensure that visitors stay on your site.

2.  Ensure that the shopping cart is functional, secure the payment gateway, and make it look seasonal.

3. The fewer clicks to purchase, the higher the conversion rate, so shorten your purchase process.

4. Optimize your website’s mobile capabilities to further facilitate your shoppers’ experiences. This will maximize revenue in the holiday season.

5. An ecommerce website development expert can handle all of this in a couple of days, so find one to suit your business’ needs today.

Importance of Website Loading Speed - IU Ecommerce Support Services

null Optimize Your Site for SEO

1.  Optimize your website for SEO after updating the images, keywords, title tags, and meta descriptions to help shoppers find your business in search results.

2. Make sure to optimize them for the holiday season and include your promotion schemes to increase click-through rates (CTR).

3. Create “evergreen” holiday URLs or revive ones you’ve used previously. If you use the same URLs year after year, you begin to accrue more authority to that particular page—which is crucial to SEO success. Go back to your analytics for last year and find out what URLs or landing pages you used for those events. Either re-enable the same URL or redirect it to a more permanent URL that you can use going forward.

4. Avoid date specific URLs when you can. For example, in most instances /black-friday-sale/ is better than /black-friday-sale-2019/.

5. Develop an internal linking strategy that increases the number of links to your key holiday landing pages.

6. Work on your off-page ranking. A lot of SEO strategists make a grave mistake by emphasizing only your primary domain for their ranking efforts. Create and optimize video content around holiday keywords. Try running through a few of your priority keywords in search today, and see what sites and platforms turn up! You may be able to feature your content on these third-party websites to achieve rankings you may not otherwise have a shot at.

7. Hire an SEO agent experienced in popular white-hat techniques to assist you today!

null Invest in a Mobile App: 

Mobile conversions are expected to outpace desktop conversions for the first time ever this year, so you must make sure that you have a mobile-friendly site. If most of your traffic originates from mobile devices, having an app will draw more customers.

1. Your app should have key features such as enhanced in-app checkout options and personalized communication features.

2.  Targeted messaging through push notifications have a high success rate. Customize your app to send one-time push notifications for a specific product or service sale or discount. You can have ongoing ones for month-long or season-long events.

Jump in Mobile Commerce - IU Ecommerce Support Services

3.  Stick the landing by making sure product notifications and emails take customers to the product page. Cart notifications should take them to the cart.

null Engage the Best Ecommerce Support Services: 

Make sure you have experienced ecommerce support agents to handle each aspect of your business—from ecommerce customer service to product research and ecommerce product listing. They should also be experienced in handling the pressure of holiday sales.

null Accurately Plan Inventory:

Make sure you plan inventory ahead of time so it is available for sale before the holiday season starts—at the latest by September. You should have an extra margin to cater to unexpected surges of demand for popular products. Don’t forget to stock up on any supplies your shop might also need—items such as delivery labels, boxes, stickers, packaging materials, wrapping paper, and so on.

null Schedule and Staff Sufficiently for the Holiday Season:

Scheduling for the holidays is another nightmare that you must plan for ahead of time. With most of your in-house employees going on holiday leave, you need backup ecommerce support services to handle the surge of orders in a timely fashion. You may need to consider hiring 24 hour call center support.

null Get the Right Backend Technology:

Make sure your customer and inventory information is updated in real time by using a good CRM and inventory management system. Your agents should be well-acquainted with the platforms that you are using.

These are some of the major platforms and tools used by ecommerce businesses.

null Develop Engaging Ecommerce Product Listings:

Create an engaging ecommerce product listing for each item that you want to sell. Unless you convince visitors that your product is the best option available, you will not be able to close a large percentage of the sales, so this step is crucial.

null Optimize Ecommerce Customer Service:

1. See which customer channels are used most often by customers and invest in omnichannel customer experience management.

2. Make your business easy to contact on your website. Adding live chat support gives you an edge over the plethora of other ecommerce businesses competing for the same customers.

3.  Create FAQs and answer templates for the most common questions and requests. This will make ecommerce customer service much more efficient.

4. Delineate SOPs for handling and escalation of customer cases.

null Make Order Fulfillment Fast and Accurate:

Fast and accurate order fulfillment is necessary to make sure your customers get their purchases on time for the holidays. Consider offering shorter delivery options, not only satisfying but delighting customers with your speed of delivery.

null Create and Schedule a Content Calendar:

Create social media and blog content for the holiday calendar, focusing on product images, videos, and holiday promotions. Link all these back to your website. Hire seasonal ecommerce support agents with expertise in graphic design and content writing for a cost-effective approach.

null Engage Your Target Base:

In October, engage your customers across all devices and platforms. Go for a combination of organic growth and paid digital marketing strategies. Re-target your ads and improve your ad quality score so you are not overcharged for CPC during the holiday season.

null Create Quality Marketing Content:

Create direct marketing flyers and brochures, email marketing campaigns, landing pages for promotions, coupons, site headers and banners, and sale promotions. Update your “About Us” section and policies pages. Best of all, you don’t need to do it all yourself, hire a marketing VA to do it for you.

null Develop a Discount and Sales Strategy:

Create discounts and sales that span a specific length of time, rather than the whole holiday season. Such a strategy performs better because it develops a sense of urgency in customers.

null Fine-Tune Your Returns Policy:

Craft an easy-to-understand and generous return and exchange policy. You should have an extended return window around Christmastime (usually until the end of January) so consumers have time to return gifts. This will increase overall customer satisfaction and keep them coming back even after the holidays are over.

null Inspect Your Website Hosting:

Make sure your website is capable of handling the expected traffic to your store, so it doesn’t crash at the worst time. Perform any necessary website migrations now so that everything is set up and ready, with easy expansion capabilities. No need to be alarmed—hire ecommerce website development experts to optimize your website and manage backup hosting.

null Make the Checkout Process Easy:

Your app and website checkout processes should be easy and hassle-free to ensure that your visitors are converted into sales.

null Personalize the Shopping Experience:

Make your customers feel valued by personalizing recommendations for them as well as all messages, emails, and push notifications.

Reasons for Abandoned Shopping Carts - IU Ecommerce Support Services

Got Late in Your Planning? An Easy Solution

Running a little late on your preparations for the holiday season? Instead of trying to sort everything out yourself and overburdening your current staff, hire an expert agency to provide ecommerce support services. They will not only find you the most suitable workers, they will hit the ground running due to their experience in doing the same for numerous other businesses. Don’t delay any further and make the decision today, so you don’t miss out on holiday sales till next year.

How to Grow Your Ecommerce Business

By | Administrative Support, Call Center for Small Business, Customer Service, Ecommerce Support, Ecommerce Support Services, Multilingual Support, Virtual Assistant Support | No Comments

Buying and selling online is one of the most lucrative business ideas that you could come up with today. The 21st century consumer is primed and hungry for more and more opportunities to be able to finish their shopping experience with ease from the comfort of their own home. But you have to be smart about the strategies you use. If you know how the consumer’s mind works, the task becomes absolutely smooth sailing.

  1. Strategically Market Your Business

Buy ad space on popular websites and search engines to market your business. Focus on video ads and only market your most popular products.

The first major decision-making junction comes at the stage of marketing. Let’s say you already have a website or an app. How are you going to let people know about it? Which products will you market? Where will you market them and how? These all might seem a bit overwhelming, but they follow each other naturally and once you get the ball rolling, it will gather momentum on its own.

The ideal solution would be to buy advertisement space on popular websites like YouTube and Facebook and search engines like Google, Bing, and Yahoo! etc. Your ads should preferably be in video form, since the typical consumer spends 88% excess time browsing a website with video (especially without sound). Videos create more engagement with the user and that results in positive action.

  1. Focus on Customer Retention

Retain your current customer base and offer frequent incentives to make them feel appreciated.

The importance of a loyal and regular customer base cannot be emphasized enough. They are the ones who will visit your website or app again and again and buy multiple items. 65% of a company’s business comes from previous customers. Maintaining these customers with good customer service and showing them you value them beyond one-time customers creates goodwill, word of mouth marketing, and a steady increase in sales. One popular, tried and true way of doing this is by having loyalty cards. Great emphasis should be placed on customer satisfaction at every stage of interaction with your business; you should work with a call center support services provider like IdeasUnlimited that specializes in customer retention.

  1. Affiliate Marketing and Discounts

Get more customers through affiliate marketing and entice them to purchase.

Partner with another business and offer promotions and discounts specific to those customers to bring in new users. Not only will you develop a strong business partnership, these new website visitors would have a high conversion rate due to the strong referral.

Flash sales are also effective ways to create urgency to boost sales and profits, because customers do not want to walk away from a good deal. Never miss out on having sales during festive occasions or celebrations and holidays. Your ecommerce business will generate the most revenue in that time.

  1. Widen Product Base

Widen your range of products to cater to a wider clientele. These can include supplementary products and services related to each other as well as completely fresh product lines.

Although most ecommerce businesses start out small, it is prudent to slowly try to attract other market segments as well. If you have a stationery business and the primary consumer is a school-going child, it is highly likely that their parent or caregiver is doing the online shopping. Think about the extra traffic and revenue you would generate if you increased your range of products to entice mothers with kitchen utensils or home décor, for instance.

  1. Optimize the Customer Experience

Ensure you have good customer support, a user-friendly website/app interface, and a hassle-free shopping experience.

The first-time user especially will not take long to form an opinion and turn away from the website if their initial experience was negative or anything less than ideal. You need to make certain all issues are dealt with before they even become actual problems by ensuring your ecommerce support is par excellence.

A user-friendly interface means optimizing your website for mobile devices or even creating an app for it. 79% of smartphone users have made an ecommerce transaction in the last six months, so this is just astute business sense.

Your call center support should be professional, courteous and, above all, make the customer feel heard, understood and helped. You don’t need to invest in anything in-house; simply find a reputable call center for small business like IdeasUnlimited or partner with a firm that can handle your established business.

Do you feel like your business has stagnated and is not producing the desired profits? This is the ideal time to think outside the box. Come up with creative and fun marketing techniques. Use social media and affiliate marketing to boost your audience reach. Never underestimate the importance of your happy return customer. Most importantly, find an ecommerce support services provider who is experienced in tackling all the above.

Lost in Translation—Overcome It with Multilingual Support

Lost in Translation—Overcome It with Multilingual Support

By | Call Center Support, Customer Service, Multilingual Customer Service, Multilingual Support, Receptionist Service, Receptionist Service, Remote Support Services, Technical Support, Transcription, Translation, Virtual Assistant Support | No Comments

In today’s world, where physical borders have become blurred and your business’ customers may hail from any of the world’s 195 countries, focusing on one “world” language like English to cater to your customers can be a costly mistake. In the face of stiff competition, your business will lose non-English-speaking customers if your customer service does not cater to them. The days of differentiating yourself by solely providing a 24 hour call center are long past. You will only acquire and retain customers if you speak to them in their language.

Multilingual Support—The Solution

Companies that wish to expand globally and build a loyal customer base overseas must cater to these customers in their native languages with multilingual support. Multilingual support eliminates communication barriers and errors in translation—open and accurate communication with your customers is only possible in their native languages. You can retain more customers by making them feel like they are dealing with a local company, or a company that values them as a customer, since only 8% of repeat purchasers account for 40% of an average store’s revenue. Having specialized multilingual support in a non-global language—like Finnish customer support for your Finnish customers—can make them feel valued in a way that even the best English customer support cannot achieve.

Benefits of Multilingual Support

Multilingual support creates the optimal customer interaction experience at every stage of the sale and after-sales process.

  • Greater customer loyalty and positive word of mouth
  • Less chances of miscommunication due to language barriers
  • Greater customer lifetime value with repeat purchases
  • Easier integration into overseas markets with better brand credibility
  • Exponential global growth into new markets
  • Greater likelihood of converting a query into a sale and a complaint into a resolution
  • Successful diversification of risk and smoothening of demand cycles for the business
  • Greater competitiveness locally and in the international market

Why Should You Work with a Multilingual Support Services Provider?

  • Working with a specialist requires less investment of time and effort and a lower cost than building an in-house team. Taki Skouras, the CEO of international wireless retailer Cellairis, advises working with a support services provider for multilingual support if you don’t have the budget for full-time in-house translators.
  • Reliance on experts will protect businesses from the pitfalls of expanding globally. They will help you understand the local market and ensure that you comply with local regulations.

A well-informed decision when choosing your multilingual support services provider will guarantee that the positive effect on your business is immediate. The multilingual support services provider should have these characteristics:

 It must have agents with native proficiency in more than one language other than English.

 It should not have large overhead costs that pay for the VIP culture of upper management.

 It must be experienced in providing multilingual support to global companies.

 It should be flexible and scalable to a 24 hour call center as the business grows and calls for round-the-clock customer support.

 It should have agents specialized in providing support in European languages such as French, German and Finnish customer service.

 Call center agents must be experienced with VoIPs, inbound and outbound calling, and resolving customer queries in a timely fashion.

 It should have “live” staff that can understand the nuances of customer behavior and respond accordingly.

 It should be fast, friendly, and reliable, with proven results.

Multilingual Support at IdeasUnlimited

IdeasUnlimited has more than 8 years of experience in providing multilingual support to clients all over the world. Not only does it check all the requirements above, it customizes a solution according to the business’ requirements. Contact us today for a customized multilingual support solution.