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Technical Support

The Changing Field of the Real Estate Industry

By | Backend Support Services, Technical Support | No Comments

Real Estate includes land, residential, commercial and industrial physical properties. It is an enormous revenue generating industry; however, it is reactive and responds to every macro and microeconomic change in the society. Resultantly, the field of real estate has gone through some tremendous changes as the business world has evolved all around.

Agility has become the key to success for real estate firms. As the buyer and seller expectations have changed, technology has become extensive and the market has seen a lot of new competition. Many new business models have emerged to correspond to these new challenges.

As a very basic formula, the new and refined business model requires the customer services to be the primary focus with staff using technology innovatively to bring maximum customer satisfaction. For real estate, the customer experience refers to all the interactions and processes regarding the property they show interest in (and ideally end up buying through you).

As the real estate firms are now focused more on complementary services than commissions for revenue, customer experience is the uncontested focus for the agents. It is the management of the real estate journey of a buyer which is carried out through websites, social media platforms, and one-on-ones interactions.

Website, Social Media — a User-Friendly Interface.

For a customer-driven website to cater to contemporary clients, a real estate firm needs to focus on a few key areas.

Having a professional website is a must. Make sure your website offers an easy-on-eyes and easy-to-navigate layout for a visitor. To avoid frustrated and confused visitors, it is important to ensure the website has no broken links, disorganized menu, and misleading titles. A simple, neat, and clean layout is required that flows intuitively throughout the website. Most visitors use their cell phones or tablets to search properties online. Your website must also be mobile-friendly. It should not be distorted or dysfunctional when opened on a mobile device.

Your website is the primary source of information for the potential buyer. Some market information and information about the neighborhood can prove very engaging. Similarly, a blogs section where the agents can share their knowledge and expertise about property matters and interact with the buyers can be an attractive feature of the website and help conversion rates. The quality of advice and suggestions can proclaim the credibility and the reliability of your firm and expertise of your agents.

An advanced search option on your website keeps buyers on your website for a longer period and gives you a better chance of converting them to leads. It also encourages them to reach out to you for more information about the listing they see. Moreover, it also provides them a more specific, customized listing. On the other hand, it helps the agents in understanding and meeting their expectations.

Clear, large pictures attract everyone. A property buyer prefers clear, high resolution pictures of the property to get a sense of what the property actually looks like. Another feature could be a professional video tour to attract and engage a buyer further. Virtual tours are also gaining popularity for the same purpose. These add-ons show the professional approach of your firm. This can build a buyer’s trust as well as interest in your listings and may result in a lead.

Likewise, social media platforms also need to be taken care of. All pictures, videos and written content should be professionally transcripted and managed. The inbox and comments need to be regularly monitored and any queries posted need to be addressed professionally to achieve maximum conversion.

This requires a professional technical support and social media management team. Either train your agents or simply contract all your backend support and technical support services to IdeasUnlimited and focus on your passion of helping people find the right place to call home!

Technology, Work Culture, and Outlook

Technology knits the vendors, buyers, and agents together in a revised real estate business model. A firm’s agents need to use technology in such a way that it maximizes the customer experience for the buyer and conversion rates for the vendors.

Using the data analytics from internet sources, agents can do a lot of groundwork for a prospective client. As a buyer navigates through the firm’s website, they become an agent’s center of attention. The agent not only makes a viable list of property options but also guides the buyer in moving further with purchase and payment options.

On the other hand, the real estate firms keep the vendors satisfied by making sure a financially sound client makes an offer. The service levels to sellers and buyers both are enhanced in this model as the sellers now get a higher rate of conversion from viewers to purchasers.

However, technology is not the only key to success for agencies. Leadership and teamwork are also very much vital in the new business framework. There has been a gradual shift from street-smart, self-taught realtors to qualified, tech savvy agents who can work as a team and perform under a nurturing leadership. In a successful agency, the agents are collaborative and passionate about helping their clients find the right property, while the leadership is concerned and works on learning and skills improvement of the staff. Moreover, the leadership is also required to be well connected with the staff to disseminate core values, vision and a culture of learning and openness.

Therefore, it is time to think about better employee engagement and client management simultaneously. IdeasUnlimited can help you at every step. You can get trained and qualified virtual assistants for technical support and backend support of your team. We also got you covered with everything else you might need such as automated listings, omnichannel support, portfolio optimization, lead generation, marketing support, SEO tools with our real estate virtual assistants. You name it and IdeasUnlimited has got it for you!

Technical Support Services at IdeasUnlimited

Technical Support: How It Can Improve Your Business

By | Backend Support Services, Remote Support Services, Technical Support | No Comments

Most IT companies heavily rely on the satisfaction of customers and ensuring this requires that the employees are properly trained from time to time. This can become a cumbersome process and if not done right, can not only become frustrating for the company but also for its clients. Those businesses that lack the budget, expertise, and staff to provide fast technical support to customers can work with a support services provider to deliver these services efficiently and effectively.

There are many benefits of having a strong technical support infrastructure, allowing businesses top focus on their core competencies instead of these backend and operational support issues.

1. Boosts Growth and Productivity

Without a technical support team, the other employees often have to multitask and handle their own responsibilities as well as talk to customers. This wastes a lot of time and reduces productivity. Having people dedicated to this task can let the employees run other aspects of the operations and this allows the business to grow.

2. Improves Customer Experiences

If customers feel like they can depend on the technical support service to help solve their problem, then the company is headed in the right direction. Even helping out clients with their trivial problems can form a positive image in their mind. This helps the business appear professional and dependable. A good impression in the customer’s mind will help retain them and recommend your products or services to others as well.

3. Reduces Chances of Refunds

Refunds greatly affect the profits of a company. Businesses in the IT sector often have customers who are not tech-savvy and need help using the product. With a proactive technical support team, such customers can be guided through the procedure, increasing the chances of them becoming regular users of the product or service. If the technical support is up to the mark, a frustrated customer can be turned into a satisfied one.

4. Builds the Company's Reputation

A satisfied customer is more likely to leave a positive review of your business. With the advent of social media, the reputation of a company has become more important. It is now easy to leave a review or rating for a certain product or service online. These comments are read by many people and that is why favorable reviews will help reel in more customers. The lack of technical support will only result in negative reviews and a bad reputation.

5. Solves Technical Issues Within the Company

Technical support also applies to issues faced within the business. A well-trained technical support staff can help run the company and prevent major hang-ups inside the office. The support team is always on call to help when glitches or errors appear. There is no longer a need to call outside the company for help.

Technical support plays an important role in all businesses but it requires a lot of personnel, software, and hardware resources. A much more budget-friendly option is to work with a company providing such support services like IdeasUnlimited. Our professional team can provide software, hardware, and server support through a multitude of platforms.