Ever since the Cambridge Analytica scandal, Facebook has placed restrictions on partners. This has resulted in businesses not being able to access information such as where photos were tagged and the names of people who commented on Instagram posts. Noah Curran, the CEO of Monkedia, explained to CNBC, “It makes Facebook a better place and when Facebook is a better place it means people care more about the content brands place on the platform.” Because of this renewed focus on privacy, here’s what Facebook’s changes mean for businesses.
Less Access to User Data
CNBC reported that the Facebook said that the changes to Facebook, “disabled certain things users could do through third-party apps, such as RSVPs to events on Facebook and publishing posts to the site.” Businesses’ developers will need to use strong market research to determine what users are doing on Facebook and how to best reach their ideal customer base.
“What we’ve done is to down-rank clickbait and down-rank sensationalism, and we’ve given a boost to broadly trusted news sources, or what we define as informative news sources,” Campbell Brown explained to Columbia Journalism Review. This means less clickbait and more quality writing. Companies will have to adjust their content to meet these new analytics.
Users Can Clear History
Facebook is building a tool that allows users to erase their history. Account holders will be able to see what data Facebook has collected from apps and websites and erase that data. According to PCWorld, “Zuckerberg warned users that Facebook ‘won’t be as good’ without that additional data, but at least you’ll have better control over what’s being shared.” This new ‘clear history’ tool could affect what businesses can pull for advertising.
Social media is an ever-changing tool that businesses need to keep an eye on. What Facebook’s changes mean for businesses is that companies will need to learn new ways to harness the power of the social network. Get started by hiring a social media marketing virtual assistant from IdeasUnlimited, Global Support Services Provider, to stay on top of these changes and expand your business reach.