A good receptionist service constitutes performing a number of administrative support tasks. Administrative support services are the backbone of a successful business; hence, they require a combination of skills for efficient delivery, namely technical, interpersonal, and communication skills. A receptionist typically handles all telecommunication, receives and guides office visitors, manages itineraries and prepares for meeting and training schedules.
All administrative support workers who are responsible for customer support are brand ambassadors since professional receptionist service provides the first contact point in most interactions. Therefore, a receptionist holds greater responsibility of conveying the company image correctly and professionally. Use these 5 easy to implement yet very powerful training tips for a receptionist to define the company image in a better manner:
Positive Language and Tone
Your enthusiasm and warm tone can help you bring in meaningful connections for your office. It is important that you avoid a negative tone and phrases. Avoid phrases that are cold and demanding. Instead, use friendlier, warmer phrases to deliver the same message.
|Phrases to Avoid||Phrases to Use|
|You need to…||I’ll be happy to find a solution for you|
|…can’t be done||Gladly! / My pleasure!|
|I don’t know!||Happy to take your message|
|No problem!||May I put you on hold?|
|Hold, Please!||Will have the call returned|
|… not available||I’ll be happy to follow-up with you|
|Just a sec.||One moment please|
|Who is this?||May I ask who is calling?|
|What?||Will you please repeat that?|
Usage of correct tone and phrases goes a long way in establishing a positive image of your company and products/services in the minds of your potential connections. Your welcoming language will show that you are concerned and demonstrate your sincerity and ability to help.
Gatekeeping Skills as a Brand Ambassador
Receptionist service training constitutes discerning between clients, potential clients, and mere inquiries. A trained receptionist shields the people in-charge from interruptions to help them focus on their tasks. This is when a receptionist performs the role of a gatekeeper. Like for b2b sales, receptionists take the calls and set appointments. They are rarely involved in final decision-making but they are the ones who decide who gets through to make a pitch and who does not.
Here, a receptionist gets a chance to act as a gatekeeper as well as a brand ambassador. While screening for unwanted calls, keep your questions simple and your tone friendly. Invest your time to identify a potential, new business opportunity and deal accordingly. This showcases the professionalism of your company with which it handles clients and customers.
Connect to the Relevant Person
As you have trained yourself to assess caller/visitor agenda, make sure you refer them to the appropriate department or person without delay. This saves time for all the parties. It also shows that your company is resourceful and organized along with creating an image of specialized and cooperative staff.
A Quick Recap and Follow-Up Message Before the Call Ends
Setting up clear expectations and definite timeframes create a professional environment for carrying out business activities. A receptionist can make callers comfortable by helping them get things done. For quality customer experiences, the receptionist service should include a quick recap of the information gathered and a follow-up time for the caller. This makes things easier and clearer for the one who has approached your company, resulting in higher chances of positive reviews.
Share Informational Material About Your Products and Services
In addition to showing your dedication by reiterating the information received from potential clients and providing them a follow-up schedule, a little marketing could also help create a better brand image.
You can take permission from upper management and then share relevant authorized material with your clients through any channel they may prefer such as emails, fax, post, text messages, etc.
This can provide supplementary information to the clients about your company and its goods and services. Additionally, it can show them how things are carried out in your organization and what range of solutions are offered to clients. This might also lead to further opportunities with the client and a recommendation for potential collaborations.