Have you ever heard of the most popular social networking platform “SNAPCHAT”, and utilized its filter features?
How can we see which outfit or accessories match you without trying it on, or which wall paint would appear attractive? What sort of home decorating or furnishings would complement the look? We aren’t always sure where we want to go on vacation. This is where Augmented reality comes in handy. Have you ever wondered how it works? It makes use of some software, a few pieces of hardware (cameras), as well as some logic and programming.
WHAT IS AUGMENTED REALITY?
First and foremost, let’s clarify the concept of augmented reality as 70% of US residents are unfamiliar with augmented reality. The term augmented reality refers to the ability to experience the digital environment visually. AR allows you to interact effortlessly with a non-existent item. Because of its unfamiliarity, its market is now rather modest. However, it is projected that it will soon increase at an exponential pace. According to projections, 1.73 billion people will utilize mobile AR by 2024. As an AR user, you may attract additional clients by providing them with real-world exposure in the near future. Here is a good example of an AR app.
HOW CAN AUGMENTED REALITY HELP YOU IMPROVE BUSINESSES?
AR will aim to assist both businesses and consumers alike. Even though the technology is in its infancy, it depends on the producers of AR technology on how they go about fulfilling the needs of the modern world, and establish a network of distribution channels that cater to worldwide demands.
Apple has unveiled a groundbreaking product called Vision Pro, and it is the talk of the tech town these days. It is an augmented reality headset that brings your entire computer in front of your eyes, giving the ability to work, communicate, and indulge in entertainment, by turning your surroundings into a screen that you take with you wherever you go.
Apple is the same company that was one of the pioneers of the touchscreen smartphone, and contributed to the concept becoming mainstream across the world. Therefore, if there’s any company on whom we can rely on to make a piece of technology mainstream, it is definitely Apple. Just how ChatGPT pushed the concept of AI to new heights and made it a mainstream thing in a matter of weeks, Apple’s Vision Pro Headset may do the same for AR.
But does this new technology truly have the potential of becoming common and being mass adopted by companies worldwide? The benefits augmented reality can bring to the business world may help answer this question.
It can be difficult to predict certain outcomes to any actions or change, but thanks to AR, testing can be done in a visual environment without the need to employ physical resources or bearing expenses of transportation and movement.
RETENTION AND SATISFACTION
Augmented Reality improves the CSAT score. For the young generation, we have seen the number of retention scores increase when they get a chance to interact with tech. Research says that: 91.75% of the young generation love shopping that is based on Augmented reality. However, only 1% of retailers make use of augmented reality. So why not fill this gap and make the most out of it?
Often times it occurs that consumers need to be fully content before purchasing any product. For example, you may be unsure about how a specific piece of furniture would appear in your space. The solution is to view the physical world digitally. Augmented reality gives you a realistic and personalized experience of physical objects in the digital world before purchasing anything. So customers do not need to invest in anything that they are not confident about.
FAST AND WISE PURCHASE DECISION
AR alters the way we do things by creating a significant disruption in the customer journey. AR connects people with the product and brand more deeply by improving what their senses are triggered by, while allowing a potential buyer to dive deeper into the features of a product, increasing the possibilities of conversion. Fast attraction leads to fast decision-making and enhances the consumer experience.
The world of communication has always been exposed to accelerated growth and innovation. From the days of handwritten mails to the days of telephone calls, we now live in a world where someone on the other side of the globe is only a few finger taps away, whether it be voice, text, or video. Augmented reality will introduce a significant enhancement in communication by involving the manipulation and visualization of the digital forms of objects and people as a projection into the real world, allowing for deeper interactions.
The world today is all about speed. We live in a fast paced and dynamic environment where things can change in a metter of seconds. Sometimes, top level engineers, managers, and business men have to make important decisions that are on occasion, urgent in nature, and may require the need to travel long distances in order to assess the situation up close. Augmented reality can essentially remove this need as people will be able to use AR technology to assess things up close digitally. This sometimes may not replicate reality and may still require the need to travel, but at least the work can also start while in transit.
As the world embraces augmented reality, the concept may soon become the norm, and everyone else may need to follow suit and integrate the technology into their lives. Even though the technology may be much farther off into the future, we should all be ready for when it might take us by storm, just like how artificial intelligence did. ChatGPT is a prime example of how a sudden disruption can become normal so quickly. The introduction of augmented reality will be an exciting one indeed, and is sure to improve lives and businesses with all the benefits we foresee.
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