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B2B Sales Archives - IdeasUnlimited

How Remote Work Saved Me! Conquering All Odds

How Remote Work Saved Me! Conquering All Odds

By | Administrative Support, Backend Support Services, Business Improvement, Business Sustainability, Call Center Support, Customer Service, Ecommerce Support, Employee Management, IdeasUnlimited US Remote Workers, Remote Support Services, Remote Work, The IU Way | No Comments
Shahzad Yaqoob (Nick)

                                                  LinkedIn: shahzadyaqoob/    Facebook: shahzad.yaqoob.39948
 Upwork: shahzadyaqoob
Email: shahzad@osbprovider.com

Shahzad Yaqoob (aka Nick) is an entrepreneur, a philanthropist, a family man, and a human being with a strong resolve. He is an avid reader, a keen sports fan, and loves to spend time with his kids.

He has travelled across the oceans and built a remote career for himself, which no one except his brother believed could work out. He has been successful in establishing an award-winning company that not only offers a professional and flexible work environment but is productive and rewarding for all those involved—the IdeasUnlimited Family.

He is the founder and CEO of IdeasUnlimited, a business support services providing firm that is headquartered in Houston.

Self-discipline and a strong drive can help you overcome any situation and Shahzad proved that in quite short time. He has become an inspiration for all those who know him in a professional capacity.

A chat with him revealed much more about his struggles and relentless efforts to gain a reputable position for himself and help others see the light at the tunnel’s end.

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Social Anxiety and Remote Work

Nick's Story of How Remote Work Saved Him

Like me, most of you must have heard of and may have met people dealing with some kind of psychological struggle. But it is hard to fathom the agony they must be going through in order to meet day to day expectations as a family member and a worker. Typically, our society does not consider them fit to be a part of normal life.

Social anxiety impacts a worker’s life as soon as the day starts. A worker starts worrying about commuting to work, meeting people, deadlines, and the office environment. These worries also have spillover effects in their personal life.

It is usually advised to work on your anxiety disorders and then re-enter the workplace. However, it is neither financially nor professionally feasible. There are many different types of anxiety conditions but the proven key to success despite anxiety issues is to find an outlet and not let anxiety control your life.

Remote work has been a blessing in disguise for many of us facing geographical, health, and social constraints.

Shahzad had been struggling with acute social anxiety since his teenage years but in 2010 it worsened as a never-ending turbulence for his social existence. He was so perturbed that he could not contemplate any other solution other than ending everything, including his life.

As he left his regular job, he got called in for a part time remote job as an outbound caller. Halfheartedly, he accepted it and soon realized the opportunities that remote work could offer.

It gave me hope and that was a big thing… remote work can give you time to settle. You can explore the possibility of making likeminded friends or exploring other avenues of tackling social anxiety, or any other psychological or physical limitation you might have.

IdeasUnlimited’s existence shows me the importance of a support system in your life. It might be just one person. But someone to support and understand you, someone to show trust in your strengths and help you overcome your weaknesses, can take you a long way in life. For our CEO, this constant support has been from his brother. Today Shahzad considers all his colleagues as his support system, but it is primarily his brother, Shahid Yaqoob, who recognized Shahzad’s potential and guided him well at every step.

My brother has been the most positive influence in my life and career, my strongest support…I must thank my brother who helped transition everything without a hassle. I still look up to him for business advice…

IdeasUnlimited Making Lives Better

I had a chance to talk with Shahzad recently and it made me realize that everyone has their own battles and you never get a level field to achieve your ambitions. It is important to fall and then learn to stand tall. I realized that every company was once just an individual struggle, and every CEO-ship was once just a start…

In 2010, Shahzad took his brother’s advice and registered his company in USA. He worked day and night and built his credibility in the remote work industry and continued to build his team. Despite all hurdles, he stayed consistent and expanded his business to hundreds of workers from Pakistan, Philippines, India, USA, South America, and Europe.

I have been running this business remotely for nine years now! I manage call center locations myself in Karachi (Pakistan) and in Houston (USA), and then have partners run several call center locations in the Philippines.

Shahzad initially faced the common issues of remote team members. However, after sporadic work and trials and errors, IdeasUnlimited developed a very effective recruitment and monitoring process that facilitates competent workers in achieving the results expected by the clients. There is no discrimination and IdeasUnlimited promotes an inclusive workplace for anyone who is willing to unleash their potential and achieve results.

Now we have highly professional and trained HR and Administration teams, along with precisely tested processes to assure top productivity and efficiency, and a workforce that possess the required skills, attitude, and intent to do well.

Over time Shahzad has trained himself to stay calm and not let anxious thoughts take over his decision-making ability. He did not let initial failures deter his perseverance to achieve his dream. Interestingly, his dream has never been to succeed alone, it has always been about allowing people suffering in any way find HOPE for their future. And quitting was never an option.

This [quitting] never crossed my mind even when we went down to only one major project in 2013 for three to four months. We had a major downfall for no discernable reason, but quitting was just not an option.

The beauty of a struggle is that it helps you relate to those who are in the same boat. But the beauty of success comes when you work to let others be a part of the new possibilities too. It is when you build collaboratively to help others benefit from it as well. Shahzad proves how honest struggle creates empathy and the desire to improve the lot of others like you.

Knowing and having gone through such feelings [anxiety] and then finding remote work, which helped me gain my confidence back in life, has convinced me to show this path to others as well.

IdeasUnlimited in the Future

Shahzad often talks about mutual growth and giving back to society. He frequently initiates discussions about global social and economic concerns on the company’s platforms and I find him very ambitious towards finding solutions to major world problems. He envisions an inclusive company that provides opportunities for those with talent and one that sponsors education for orphans and the less fortunate all over the world.

He sees the remote work industry expanding in terms of innovation, coverage, and workforce. But he is looking forward to this industry getting globally regulated and judicated to meet new challenges of fraud and digital deception.

IdeasUnlimited is one of the highest-ranking companies for remote contracts and has recently won recognition on Clutch Awards and The Manifest. Shahzad thinks it is because of his team that his vision is gradually becoming a reality.

Shahzad values his workers and strictly believes in mutual growth. He always mentions each one of the senior members of his team in connection to IdeasUnlimited’s consistent upward track record.

With the same regard and passion, he wants to take the company forward in a way that it is rewarding for all those involved.

IdeasUnlimited is aspiring to become a company that meets the expectations of its clients at competitive pricing while the workers grow professionally, without being restricted by any personal circumstances.

Nick's vision for IdeasUnlimited

IdeasUnlimited gives me hope for all the conditioned workers in the labor force today—they too can work with a vibrant, growing company and build their remote careers. I will always be proud to have worked in an organization that values and builds its success with people, without discriminating or benching someone for something beyond their control.

It is a company that is future forward. It has the potency to help millennials choose their lifestyle as well as workstyle.

Shahzad Yaqoob has been successful in creating an organization that has commendable work ethics and quality of service while focusing on agility and technical standards required by their fast-paced, modern clients.

Shahzad has learnt the art of balancing life and work and not taking anything for granted. He is helping others strive for this balance too by believing in their strengths and conquering the odds set against them.

If you are interested in Shahzad’s complete narrative, you will find here a detailed question and answer session I had with the CEO of IdeasUnlimited. It is a story of his perseverance and personal struggles that have led to the success of many.

Please let us know your thoughts in the comments below.

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About IdeasUnlimited

5 Tips for Winning the B2B Sales Marathon

By | B2B Sales, Backend Support Services, IdeasUnlimited US Remote Workers, Marketing Virtual Assistant, The IU Way, Virtual Assistant Support | No Comments

Sales is tricky and difficult; and when you throw in a whole board of stakeholders and a hefty analysis for ROI, it becomes a lot more complicated, expensive, and strategic on both ends. B2B sales are a marathon of researching, connecting, marketing and selling, and certainly not a sprint.

B2B sales involve selling the idea of your product/service up the line towards the CEO or across the line towards the manager, depending on the size of your prospective client’s business. Despite the direction, your pitch has to go across many individuals and has to be convincing for all of them to be closed successfully.

It is more difficult in the B2B sales environment to plan your pitch and offer value to your clients. Generally, a B2B sales pitch is presented to a group of 6-10 stakeholders. Here your sales agent does not face an individual but a board or committee of different individuals who have diverse personalities, perspectives, and stakes regarding your offer. As an individual consumer has changed over time, business as a buyer has also evolved. B2B interactions have become more refined and are not linear anymore.

There are some general techniques that are followed by almost all sales teams to pace the first miles of their B2B marathon. The following checklist can help you warm up and build your momentum:

  Shorten response time for the buyer query

  Undertake detailed research about the buyer

  Understand your buyer’s preferences and resources

  Research your competitors

  Prepare your sales team

  Take the marketing team onboard

As the marathon crosses to the last few laps, the competition gets tougher. That is when your prospective client has gathered the information they were looking for and has shortlisted the options for their purchase decision. It is this time when losers and winners will be distinguished on the basis of their agility and technique!

These are 5 very important basics that you must know for winning your B2B sales Marathon:

  1. Easy, High Quality Information

Key Lesson: Make sure you provide the right information in the right way and at the right time, to earn trust, leverage consensus, and win sales.

As a basic step, look thoroughly at all of your company’s media and mediums to ensure that they dispense high quality information about your products and services. This can also include information about your company, completed projects, and old or existing clients.

Moreover, this information should be easily accessible by your clients. Your potential client should not have to flip page upon page to find the information they require.

Research proves that the easy availability of high-quality information for the business buyers can help make their purchasing experience less complex and difficult. 77% of businesses report their purchasing process as tiresome and complicated. Also, each member of the buying group searches a few sources and then cumulates the information together to understand the pros and cons. 95% buying groups reported that they often need to reconsider their decisions because they chance upon some new information due to inconsistencies.

Therefore, it is not only important to have valuable information for your clients but also to detangle it and provide it to them in a consolidated, easy, and presentable form to save their time and efforts. This builds the supplier firm’s credibility as well.

  1. Buyer Enablement

Key Lesson: For winning more B2B sales deals, look into ways of providing prescriptive tools and immediate practical support for each critical buying step of their entire buying process.

The concept of Buyer Enablement refers to facilitating potential clients in undertaking buying tasks. It shifts the responsibility to the seller’s side to provide relevant and useful information to the clients and create processes that favor their client and not their salesmen.

This has become a competitive edge, a differentiating factor for B2B sales. With so many alternatives and options available, it is crucial for a vendor to quickly respond to the buyers and not let them suffer through a tedious and poor experience to get information about hows or whats.

Business buying is a complete process that is divided into several tasks and jobs. In order to win big in today’s B2B sales environment, supplier organizations should facilitate the clients in their buying processes. It goes beyond provision of consistent quality information.

This may include augmenting their research and information by providing on-site tools for:

  • Simple data analysis
  • Basic diagnostics for assessing performance
  • Basic diagnostics for analyzing alternatives
  • Connecting to other stakeholders
  • Data for comparisons
  • Simulation: how the solution will help the client’s specific needs

Look at it this way, as a supplier you study and anticipate the needs of your modern buyer groups. Resultantly, you are curating a set of interactive and analytical tools for your clients to use on the spot. This is in addition to easy-to-navigate and relevant information that is provided for them to be able to make appropriate decisions faster and without difficulty of moving back and forth.

  1. Trustworthy Digital Presence

Key Lesson: Tap into all the opportunities of B2B Ecommerce by partnering with an experienced ecommerce support services providing company.

Since you are aiming for many closed deals and increasing positive leads in the pipeline, give priority to your digital presence as well. Ensure the credibility, trust, and authenticity that is generated through your online channels.

This is a part of buyer enablement: you help them find the insights that will enable them to better understand the features and relevancy of your offer. Millennial buyers will not trust your sales representative as much as they will trust the reviews on

your social accounts. 15% of a buying process time is spent on gathering information and discerning the truth. Therefore, it is imperative that you work on generating authentic reviews and materials such as relatable case studies and case reviews for your clients to read.

Let a specialist take care of social media accounts and website creation and maintenance. It is never a one-time cost to keep your online presence relevant and updated. Therefore, to stay focused on clients’ preferences and to avoid the added burden of keeping up with the social media trends, it is better to consider contracting options. This will ensure continuous sales, digital and omnichannel support for your business.

  1. No one shoe fits all

Key Lesson: Let clients be the choosers. Offer them communication options and solutions and let them select.

Another important factor is how you communicate and build different channels of communication for your clients. Your organization as well as sales team should be able to offer several ways for communicating with the prospective buyer.

Rapport building is a must for sales, right? However, in order to facilitate the buyer and to keep the information crisp and precise, let your client have his own time for gathering and processing information. Let them choose their preferred way of communication, be it on call, email, or chat. Some people might prefer a one-on-one meeting each time to gain confidence in you.

Similarly, it should be only a click away to get a response, solution, or an explanation from your sales team. This means instead of leaving a form to be filled, which will receive a response in 3-5 days or may be even later, give them a direct link or call option that will be catered to right away by the right people at your organization. For example, giving choices, something like this, to the buyer to connect with your organization according to their needs and convenience puts them at ease and lets them choose what suits their buying job (and schedule) best.

The idea is to not try and fix every buyer group with same options. Customize your way of dealing and solutions as per the client’s requirements.

  1. Train the Sales Team to Listen and Help

Key Lesson: Never undermine the importance of a competent sales team in a B2B sales environment. Invest in continuous training or contracting a reliable service provider to build a talented and professional workforce.

Here comes the most important part. It is all-encompassing and all-inclusive. All the relevant and easily available information will be, in fact, counterproductive if your sales personnel are not able to demonstrate authentic customer success.

Your sales representatives should be able to anticipate the needs and navigate through the buyer’s purchase cycle. They must be able to communicate effectively and understand the demands of your clients and how they view themselves and their challenges. Listening to them will enable the sales team to work on the clients’ success and show them how your products or services can elevate their operations. 69% buyers say that the only way to convince them is by listening to them.

Working through a purchase cycle and listening to the clients may not actually lead to sales. But it is crucial when you consider long term growth of your company, positive word of mouth, and professionalism.

To meet the expectations of your contemporary clients, build or hire a team that is competent, able to multitask, can converse in multiple languages, shows curtesy and understanding, and professionally handles queries and clients.

Moreover, depending upon the size and type of your operations, your sales team needs to be equipped with a set of analytical and virtual tools to help them become more productive, collaborative and results oriented. For quality leads in the pipeline and to score more sales, investing in your teams’ skills is crucial. It requires training them to satisfy multiple concerns effectively and in a timely manner. It also involves focus on training and mentoring your sales operators and sales teams to create a pleasant experience for your potential clients, which may or may not convert into closed sales.

As B2B sales is becoming digital and more complex, work on the strengths of your organization and portray them in the best light to your prospective clients. Collaborating with a support services provider takes away the worries of specialized tasks that can be expensive and an added burden if handled in-house. Investing in your website and social media management, sales team support, multilingual support and data entry, and analytical backup can take you a long way in achieving growth and an enviable market standing.