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Administrative Support

How to Make Sales During a Pandemic

By | Administrative Support, Backend Support Services, Business Improvement, Call Center for Small Business, Call Center Support, Customer Service, Ecommerce Support, Ecommerce Support Services, IdeasUnlimited US Remote Workers, Inbound Call Center Solution, Outbound Call Center Services, Receptionist Service, Remote Support Services, Technical Support | No Comments

As the world collectively prays for a speedy recovery from COVID, business must go on. Maintaining quarterly performance and hitting quotas is more difficult than ever, but there is also a great opportunity for all of us to solve new challenges.

We won’t bother you with stats and figures showing how the pandemic is wreaking havoc across our economic landscape (there’s enough of that on the internet already). Instead, here we’re focusing on how you can soldier on and maintain, or even grow, your sales in this strange new situation we find ourselves in. And it all begins with a basic three step plan: ‘Go online’, ‘put people first’ and ‘be flexible’.

Go Online

Brick and mortar establishments will always have a place in our markets, but all organizations must develop an online channel to fall back to. While the pandemic continues to stifle traditional business, ecommerce, on the other hand, is experiencing a massive boom. Walmart and Amazon have both reported a staggering 40% to 97% increase in their onlines sales just this first quarter.

If you don’t have a digital market in place, now is the time to give it a serious thought. If you feel you have no experience or knowledge to make the switch to the internet, don’t worry. For small businesses, creating an ecommerce platform has never been easier with numerous third party services specializing in creating one for them. What you need to worry about is how soon you are willing to pull the trigger.

Put People First

Our quarantine lifestyle has made face-to-face interactions problematic, but you still need to find ways to show your customers that you care. A good rule of thumb is to always have more online calls than what’s required. Meetings should rarely be ‘presentations’. Avoid PowerPoints slides in favor of good old fashioned conversations where you try to understand the client; who they are, where they come from, etc. When a client senses empathy, they are more likely to do business with you.

Sales is a pursuit to satisfy customers. Simply delivering isn’t enough. You need to go above and beyond to nurture a strong connection with your clients. While marketing can fulfil this need, your sales, project management, business development and other teams must all collectively touch bases with your clients during the bidding process.

Be Flexible

The pandemic is a que for everyone to start thinking out of the box. Put aside tried and tested business models and ask yourself; how can I tailor my business to all types of needs? Car companies are altering their assembly lines to build ventilators and airlines are using their fleet for cargo delivery. Maintaining revenue is all about providing a service in any way, shape or form.

You don’t need to simply come up with new products and services. Instead, accommodate your clients as best you can. Change your pricing model, provide installment options or agree to something outside your SOP’s. The goal is to get the ball rolling with a potential client. One example is that here at IdeasUnlimited, we offer turn-key solutions based on a holistic approach. Now, we have changed our packages to be smaller and scalable in the long run. This allows clients, who are now more risk-averse than ever, to be more comfortable in working with us since we give them the option to initiate without a huge investment.

While there are plenty of reasons to lament a global health crisis, we ultimately see great hope. IdeasUnlimited believes in the power of human ingenuity and we have always bet on people’s ability to find creative solutions for even the most complex problems. We are proud of our remote workforce who have skillfully navigated us through the pandemic and each one of them are ready to extend their assistance to you. If you’d like to know more, then be sure to read about how we helped a California based eshop reach global success. Whether it’s creating your own online store, assisting with customer service or providing operational support, we are always here to help! Contact us at sales@ideasunlimitedonline.com and give your business the boost it deserves.

Why You Should Hire a Healthcare Call Center During the COVID-19 Pandemic

Why You Should Hire a Medical Call Center During the COVID-19 Pandemic

By | Administrative Support, Business Sustainability, Call Center Support, Customer Service, Healthcare Call Center Support, IdeasUnlimited US Remote Workers, Inbound Call Center Solution, Medical Virtual Assistant, Outbound Call Center Services, Remote Support Services, The IU Way, Virtual Assistant, Virtual Assistant Support | One Comment

Being a healthcare professional is one of the most stressful jobs to have during the COVID-19 pandemic. Even if your healthcare center does not cater to COVID-19 testing or treatment, you likely have several patients whose health you need to monitor closely in radically different conditions than any of us were used to previously.

Most healthcare providers cannot in good conscience neglect their patients, urgent or otherwise, for extended periods of time. Physician groups, hospitals, and clinics around the country are shifting to telehealth or minimum-contact patient care. However, they are not fully equipped to deal with these drastic changes. With most patients preferring to call in or video-link to doctors, but not willing to wait for care, it is important to ensure that these processes run like a well-oiled machine.

You need experienced medical call center agents to handle this sudden influx of calls. The calls might range from appointment scheduling, to prescription refilling, to questions about invoices, and reliable after care. Relying on your employees to do both this work and their usual roster of tasks will almost certainly result in poor customer satisfaction.

Why You Should Have a Medical Call Center

Give Your Patients COVID-19 Information

Healthcare practices are the first point of contact for people when they have questions about the pandemic. This is especially true for especially those specializing in general medicine or internal medicine. Since new information about COVID-19 is coming forth constantly, patients reach out repeatedly, trying to quell their anxieties about potential symptoms. Many also keep calling to ask how to stay safe in these conditions. Doctor offices around the world, from India to the UK and the US, are reporting a deluge of calls with a dearth of patient visits. Mobilizing to cater to these calls with a minimum of disruption to all other essential work is necessary. Your one solution to this problem; which will likely stretch to the next year and possibly beyond, is hiring a healthcare call center.

Improve Customer Satisfaction and Keep Revenue Streams Ongoing

These days, patient footfall has fallen drastically on site; so quality measures should focus largely on call responses instead of on-site dealings for the time being. Training a staff that is used to face-to-face interactions to transition to communicating only over call is an uphill battle.

However, keeping customer satisfaction levels high is as imperative as ever. Bear in mind that any patient receiving comprehensive and compassionate guidance from you during this time is likely going to show customer loyalty towards you for a long time. You will reap dividends many times over in the long run by focusing on patient satisfaction through healthcare call center support.

Patients are asked to provide information about their healthcare experience via the annual Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey. Unacceptable survey results can lead to hospitals losing some reimbursements from Medicare; an overall loss of over $1.7 billion in 2017. A healthcare call center influences and improves the patient experience, ensuring that a minimum of these reimbursements is lost. This is why two-thirds of US hospitals use healthcare call center support.

Healthcare Call Centers Can Save Money for Physician Groups

A healthcare call center brings with it a wealth of experience and guaranteed HIPAA compliance.

By sharing a healthcare call center across a physician group or a clinic shared by several providers, the cost of handling patients goes down considerably. Instead of hiring several people, one competent and trained healthcare call center representative can handle all calls made to the group. This brings down the immediate cost of labor for all physicians who are part of the group. The cost of training is reduced as well, while the cost of lost patient revenue due to irate clients becomes negligible.

If only one provider wants to hire a healthcare call center, that provider can hire a call center representative who works part-time but manages or returns all the calls made. Through IdeasUnlimited’s healthcare call center facilities, you can hire a call center representative to work for you for a pre-agreed number of hours per week. The healthcare call center’s focus leads to efficiency, with immediate results being apparent.

Lower Risk and Better Compliance

Having a HIPAA-certified agent handle your calls lowers compliance risk considerably. While initial HIPAA-training can take from 2 to 3 hours, the ongoing training and compliance is a struggle for each provider. HIPAA procedures need to be so ingrained in the staff that patient privacy and best processes take center stage. The best way to do this is by hiring a healthcare call center that has certified agents.

Identifying Where You Are Losing Money

Some healthcare call centers, such as those operated by IdeasUnlimited, offer a holistic package which includes cost audits. IdeasUnlimited’s healthcare call center service includes an audit of the business, which will identify where the healthcare provider is losing money. This service is imperative during the coronavirus crisis. Especially since healthcare providers and physician practices are being encouraged to operate at full capacity, yet income is slow with coming in. Reducing unnecessary costs and administrative bloating can improve the bottom-line manifold. Most healthcare providers who grow beyond an office of ten people don’t realize that their administrative costs are too high and can be reduced through consolidation. Having a third party objectively analyze your costs will identify where your business can improve cash flow in these trying times.

Access to Service Data and Quality Control

When you hire front desk representatives to take patient calls, you don’t have access to the kind of data you need for quality control. In such a situation, your options for keeping tabs on and improving customer service are very limited. On the other hand, healthcare call centers operate with strict quality measures in place, and content dashboards with access to service data. Having access to data regarding each patient contact grants you immediate feedback regarding services. Moreover, it helps you steer the direct and indirect messages going out to your patients.

IdeasUnlimited’s quality assurance team can take this task off your hands as well. The quality assurance team monitors calls and ensures that the standard operating procedures, as defined by the client, are observed. Quality assurance ensures excellence at each stage of contact with the patient.

By documenting each client contact in an easily searchable way, you ensure that your client contacts are up to par. You also have a detailed client contact history that enables you to have as complete a picture as possible when dealing with a client. Having detailed records also minimizes provider liability.

Why IdeasUnlimited is Your Best Choice for A Healthcare Call Center

Why IdeasUnlimited is Your Best Choice for A Healthcare Call Center

If you are not yet employing a healthcare call center, now is the time to take the leap and reap the dividends. Not shifting to a healthcare call center may actively be harming your business without your knowledge. IdeasUnlimited is the ideal partner to help you transition to a new way of handling your patients. Contact us at sales@ideasunlimitedonline.com to get a custom quote for your business today.

Sales Support Staff

Why is Your Sales Support Staff Crucial for Keeping Your Business Afloat?

By | Administrative Support, Backend Support Services, Business Improvement, Business Sustainability, Customer Service, Marketing Virtual Assistant, Remote Support Services, Technical Support, Technical Support, The IU Way, Virtual Assistant, Virtual Assistant Support | No Comments

Why Do You Need Sales Support Staff?

Why is your sales team not achieving their desired quotas and is instead consistently underperforming? Is this a consistent problem that is harming your closing rate? Read on to see the biggest reason why in order to address it straight away.

Hire sales support

One of the most effective strategies of making headway in this department is to hire sales support. Sales support staff exist for the sales representatives to be able to close sales faster, smarter, and more efficiently.

Typically, less than 40% of a sales team’s time is spent generating financial returns. Why is that the case? Because 60% of an agent’s time is spent on time-intensive and painstaking secondary tasks. A lot of them are not directly related to acquiring new clients, but they are absolutely essential for keeping your clients happy. This then translates into keeping your business afloat. You need sales support staff to handle the bulk of these secondary tasks so your sales agents can focus on closing new leads.

However, there is a fine balance your company has to walk to hire just the correct number of sales support employees to enhance your sales team’s productivity but also justify the additional expense. Having 50-60% sales support workers in your sales team hits the sweet spot.

Ancillary tasks need to be assigned elsewhere to free up the frontline and pre-sales team’s time and energy. Administrative support tasks like handling accounts, scheduling meetings with customers, following up with them about their order(s), and other sundry tasks are some of the duties that should be performed by sales support staff.

Customer Relation management by Sales Support

Maintaining a Customer Relationship Management System is part of their job description as well. They update client accounts, new developments, and current statuses here for easy access by any relevant company employees. This is a farsighted approach which streamlines processes that weigh down those workers whose work directly translates into more revenue being generated. Spending hours and hours on monotonous routine tasks is tedious for someone who knows their time would be more productively spent elsewhere. A CRM system is also a convenient reference for the processes that your business incorporates. It allows for you to easily scale up when required and is also helpful for training new hires.

CRM systems also acts as a task management platform with reminders of meetings, things to do, and deadlines. They are connected to communication channels like email, telephone calls, and social media etc. for real time engagement with clients. They also record the history of each order and client interaction, which in turn allows for a better understanding of why some deals fall through while others are successful.

What Are the Responsibilities of Sales Support Staff?

The job of a sales support individual is to streamline processes and provide bilateral support and tertiary services to ensure the sales staff can perform at their maximum capability and efficiency. Your sales support staff will mainly be handling peripheral tasks related to client orders and inventory management. They will take care of administrative tasks like scheduling meetings, data processing, providing leads to the sales team and handling customer inquiries. These personnel need to be able to organize their tasks proficiently because they are crucial for the efficient running of the company.

Sales support increasing accountability

Their responsibilities will include the following:

  1. Administrative support

Sales support staff make sure processes run smoothly by providing administrative support. Their tasks include:

  • Processing orders and updating backlogs in the digital CRM system.
  • Scheduling meetings with clients and assigning them to sales representatives.
  • Forwarding all client complaints and inquiries to the respective departments for maximum productivity and client satisfaction.
  1. Acquiring and retaining clients

This staff will also act as your frontline appointment setters, cold calling and warm calling agents, and backend data entry operators to ensure that your sales team works as well as it can. They will take care of:

Sales Support as a client retainer
  • Handling client inquiries to their satisfaction.
  • Forwarding prospective client leads to the sales agents so they can follow up with them on their end.
  • Recording sales orders with their relevant details in the CRM system and handling rush orders.
  • Overseeing the status of pending orders by keeping in touch with the clients to reassure them and keep them up to date.
  1. Monitoring the sales team

Sales Support to monitor the sales team

The sales support staff also monitors the sales team’s internal processes on a day-to-day basis. This creates a tiered organizational structure so that the responsibility and supervision does not rest solely in the hands of one manager. On the other hand, the tasks are subdivided to be better achievable. This aspect covers:

  • Keeping a check on the sales team’s developments and progress.
  • Analyzing data from the CRM system to investigate the ratio of leads converted into sales, the factors behind a low or high conversion rate in different areas.

Sales support can study buying habits in different demographics according to their sales data for more targeted marketing. Any insights on sales trends across the industry would be helpful for the team to know which directions to pursue.

  • Organizing reports to chart the sales team’s performance as well as research and implement strategies to improve said performance for the optimum running of the team.

We often see companies laying off sales support staff in a purported effort to reduce costs while still keeping the essential workers to keep the business operational. But by reducing the percentage of sales support, the company sees a dramatic decrease in productivity and efficiency. Scaling up or scaling down, for each frontline sales agent, there needs to be a sales support agent. This will ensure that processes run smoothly and without easily avoidable glitches.

Why do you need honest customer service?

Why Should You Have Honest Customer Service?

By | Administrative Support, Backend Support Services, Business Improvement, Business Sustainability, Call Center Support, Customer Service, Employee Management, Entrepreneurship, IdeasUnlimited US Remote Workers, Receptionist Service, Remote Work, The IU Way, Virtual Assistant | No Comments

Why do most companies keep customers in the dark until the issue can be resolved?

They don’t want to have to tell the customer that there is anything wrong and to acknowledge their mistake. Often, the problem might not even be any mistake but an accident caused by uncontrollable events, but customer service representatives are hesitant to disclose the real issue behind the scenes for fear of being held liable for it later on.

Backed by our 9+ years of experience in operating a customer care center, we are here to tell you that honest customer service is the only way to go for operating a sustainable business.

Why Customers Dislike Being Left Out of the Loop

Customer dislike being kept in the dark for these two major reasons:

  1. 1. It makes the customers feel frustrated that they do not have the full picture of what is going on and it makes them feel that you as a company do not care about your clients.
  2. 2. Customers cannot manage their expectations because they literally have no idea what to expect.

Why You Should Tell Customers the Truth, Even When It’s Bad

It is a natural impulse to hide bad news for as long as possible but we’re here to tell you that being honest with your customers would be a better business decision. Here is why:

  1. 1. Being honest will generate trust between your company and your customer. Doing otherwise will not create long term value for your business. If you are straightforward and clear in your dealings as a company, it is only natural that honest and trustworthy people will in turn be attracted to your business. Like follows like.
  2. 2. Customers are intelligent. They understand that problems do arise. They can handle bad news and do not even mind if it is handled correctly. They’re more interested in what you’re doing to fix the issue. They just want some reassurance that something is being done to rectify the situation in an expected timeframe.
  3. 3. If clients are happy with the customer service they are receiving, they’ll return more and more. A successful business depends more on return customers than new ones.

Why Valuing Honest Customer Service is a Good Business Idea

Having a strong customer service center which becomes known for its honesty and integrity can be a huge asset that can catapult your popularity. Customers are more willing to try out a new company if they hear that they are willing to go above and beyond for their customers. They are likelier to reward a company who they hear are honest. It makes the customer realize there are actual human beings behind the screen who care about you as another human being and want to solve your issue.

Another advantage of this is the goodwill this develops between the customers and your employees. Your employees will be content in a place they know upholds good moral values and will be proud to be working there.

Honest customer service

How Can You Become a Company with Honest Customer Service?

How can you uphold these values without altruistically running your business into the ground?

What you need to do when defining your expertise/ services is to be as detailed as possible in favor of exactly defining what it is you are offering. This shows that you value time and clarity of thought. It will also make it easier for customers to be able to find you from amongst the hundreds of other companies.

If the customer has been inconvenienced, you should be transparent and ask them how to make it up to them. You can give options like giving refunds, gift cards or coupons and let them decide.

One major deterrent to opting for a dishonest approach to handling customers is that anything you do will always remain online for everyone to see. Be they reviews or internal communications with your employees, you should know anything done on the internet remains on the internet. An ethical company would have nothing to fear from a disgruntled employee or irritated customer.

Things to Avoid:

Using vague language which is extremely generic will give the impression that you are brushing off your customers by using popular jargon without putting much thought into what you are saying.

People will have pre-established notions of your company if they have already been exposed to negative reviews pertaining to your reputation as untrustworthy or fraudulent. They could have heard it from other people or read it online, it doesn’t matter. It shows a history of behavior and customers are less likely to give such a company a chance.

Lying has another negative drawback. It can always circle back, and the actual truth can be revealed. Even if you think you got away with it in the initial situation, if a customer later realizes they have been lied to, there is a chance that they get angry enough to take their business elsewhere.

At the end of the day, there will be no business if there are no customers, so it is simply good business sense to make their satisfaction your priority. So, what are you waiting for? Get expert customer service center support today in order to avoid these pitfalls and build a sustainable brand.

IU services in COVID-19

Is COVID-19 Harming Your Business? We Can Help

By | Administrative Support, Backend Support Services, Business Improvement, Business Sustainability, Call Center for Small Business, Call Center Support, Customer Service, Ecommerce Support, Ecommerce Support Services, Healthcare Call Center Support, IdeasUnlimited US Remote Workers, Inbound Call Center Solution, Marketing Virtual Assistant, Medical Virtual Assistant, Multilingual Customer Service, Outbound Call Center Services, Remote Support Services, Technical Support, Virtual Assistant Support | No Comments

The coronavirus pandemic has rained trouble down on small businesses from every angle. The business landscape is uncertain, and every sector has had to adapt. Whether business is reduced, or it is temporarily booming, we can help you get through this time. Our secret is leveraging and managing a remote workforce.

Chat, Email, and Call Center Support

Just like most businesses today, your business may be spread thin; perhaps employees are staying at home, availing PTO. Or perhaps you could not afford their services, but cannot handle all the work they were taking care of. If so, it might be time to look into hiring and managing a remote workforce.

Hiring a remote workforce during this time to take care of customer emails, calls and chat requests is the best way to ensure that your customers or clients feel well taken care of. While clients will understand that you are working with a reduced staff, they will appreciate your company much more and will not put services on hold if you are proactive in getting their work done.

A remote workforce is often much less expensive than local services. Not only will that drive costs down when margins are thin, managing a remote workforce through IdeasUnlimited will ensure that you know exactly what it’s doing any time it is on the clock. As industries have shifted almost entirely to telework, employers have been worried about paying their employees for work that doesn’t get done due to all the distractions at home. IdeasUnlimited remote oversight services guarantee that your employees are working on their job duties wherever they are in the world.

Chat support, email support, and call support can be customized to any business. If your emails are piling up, or clients are concerned about never being able to reach you, you can hire IdeasUnlimited services on an hourly basis today.

Remote_Work

Boom in Business?

If you’re experiencing a boom in business during the COVID-19 pandemic, you need to capitalize on this and handle it correctly with your customers. Responding to clients promptly and making sure that they do not experience any hassle in getting their order or service requests through, is paramount. This will pay dividends in happy, returning customers. Hiring a customer care center that is experienced in support services will ensure that you hit the ground running and do not need to waste time interviewing contractors. With top remote teams providing 24/7/365 support, fast scalability and flexibility, omnichannel support, and cost-effective packages, IdeasUnlimited will be the ideal partner to help you during this crisis. IdeasUnlimited will take most of the work of managing a remote workforce off your hands.

Healthcare Call Center Support

Hiring a remote workforce for a call center during the coronavirus crisis will provide the ideal infrastructure for handling all your client calls and queries. A healthcare service inundated with calls and questions during COVID 19 will have to scale up quickly, without any degradation in customer service. With most doctors switching to telehealth appointments amidst the crisis, having a remote workforce ready to handle potential healthcare clients has become even more important. Through IdeasUnlimited’s healthcare call center staff, you can hire remote call center workers to take care of both frontend and backend services. Frontend agents can set up appointments, handle prescription refills, check eligibility and benefits etc. The backend agents, who are also certified in all major EMR platforms, can enter patient demographics, claim scrubbing and submission, billing, etc.

Health care support services IU

Operations Support

Business relief plans offered through governments the world over do not cover contractor pay. Thus, you should look into hiring overseas contractors who will ease the financial burden on your business, since you will get the same work done for much cheaper. IU services such as marketing support, virtual assistant support, and call center support can help you keep your business going, but at a lower cost than usual.

Outsourcing invoice generation and collection, bookkeeping, and payroll will not only cut your employee costs down, it will allow you to focus on core business responsibilities. During the COVID-19 pandemic, your primary focus should be on adapting your core business model to the changing conditions and appealing to existing customers. Support services can be outsourced at a cheaper rate than in-house employees or contractors.

Marketing and Ecommerce Support

With most brick and mortar stores being forced to close their doors, or having to adhere to strict restrictions regarding footprints, online shopping and deliveries have boomed. Your business needs to set up or enhance its ecommerce platform as soon as possible, because that’s where the bulk of your customers will be contacting you. IdeasUnlimited can help you with website development and have your website up and running as soon as possible. However; you need to market the website once it is published.  Providing a good customer experience on the website is also imperative. IdeasUnlimited offers a full ecommerce support package, including technical support, logistics support, marketing support, backend support, product research, and brand management. We can also help you with managing a remote workforce for website development and maintenance.

Billing Support

During the COVID-19 pandemic, your business should give clients a larger window of time to fulfill invoices; however, you should not be giving work away for free. It is necessary for cash flow that you track client work and bill them on time and accurately. You should try to stay on top of this; however, if you can’t, hiring a remote worker to take care of this for you may be the best option. IdeasUnlimited can provide you billing support at flexible hours per week, to make sure that your business does not lose money it should not be missing out on during this pandemic.

Contact us today to get a custom quote for your business at sales@ideasunlimitedonline.com.

Losing sales because of your website

Your Website Is the Reason Why You’re Losing Sales

By | Administrative Support, Business Improvement, Business Sustainability, Customer Service, Ecommerce Support, Ecommerce Support Services, Entrepreneurship, Freelancing, Marketing Virtual Assistant, Social Media, The IU Way, Virtual Assistant, Virtual Assistant Support | No Comments

7 stages of the purchase process where you’re driving customers away

These days, if you don’t have a website for your business, product, or service, you are losing out on 81% of your potential customer base; who research their purchase online before buying it. Having a website, however, can prove to be a double-edged sword if you are unfamiliar with website development. A business unconversant in the common assumptions customers derive from website design may inadvertently cause itself to look untrustworthy or obsolete.

There are a host of reasons why investing in ecommerce website development is a good idea for every business. The development, design and code of your website affects every stage of the customer purchase process.

1. The numbers make sense

A quick Google search will lead you to thousands of ecommerce website development agencies; large and small. There will always be someone willing to work within your budget, who can make the website according to your business’ needs. One thing is certain; professional website development always provides return on investment far beyond what you expect. An attractive website lands more leads onto your website, introduces them to your products or services, and converts them into customers.

Trying to set up your own website is like stabbing in the dark for most businesses (unless you’re a web developer yourself). You’re bound to make mistakes, redo things, or give up on having what you think will work best for your business. Hiring a web developer within your budget from the beginning will avoid potentially expensive mistakes and re-dos later.

2. You don’t stand out if you use a template

While there are tons of website templates available on the internet, using one without making any changes to it is not a good idea. Your website needs to mesh seamlessly into your business identity, and a developer will help you make the changes necessary to optimize the website for your business.

Using a template as-is also makes your website incredibly forgettable. Each template you see on the internet (especially one which seems attractive) has been used by hundreds, if not thousands of other businesses. Making your website seem exactly like theirs does not help you stand out in the customer’s mind. Using industry-specific templates compounds this problem by making you forgettable within your niche. Therefore, creating a website that makes your business stand out due to its design will require investment in ecommerce website development.

3. Visitors don’t make it to your website

You’d have heard the buzzword “search engine optimization” everywhere these days. People think it means utilizing keywords and paying for advertisements, but rarely realize that your website visibility on major search engines is inextricably linked with the design you choose for it. Clunky and obsolete design and coding pushes your website lower on the search rankings.

Google, for example, assesses the quality of your landing pages when determining your website’s search engine ranking. It is important to partner with an ecommerce website development agency familiar with search engine optimization; or potential customers will not be able to find your website through search engines.

Why is ecommerce website development necessary?

4. Your website’s first impression may be unappealing

When 66% of all potential customers prefer a beautiful design over a plain one, it is worth looking at making your website appear modern and appealing. Your website is often the first impression potential customers, who have myriad distractions online, receive about your business.

Your website needs to appear attractive on all devices. 88% of customers in an Adobe poll said they used multiple screens to access websites. A further 73% of people require the content to display well on whichever device they are using to visit websites. Professional ecommerce website development will ensure that your content is optimized for display on all devices; so that customers do not turn to your competitor’s websites instead.

5. Customers don’t engage with an unprofessional website

If your content is unattractive or your website is difficult to navigate, 38% of people will stop engaging, and 35% will click off, according to the same Adobe State of Content Report. However, if you think you can make content attractive by merely utilizing videos or inserting high-quality graphics, you would be cannibalizing your website’s position on search engine rankings. Website design needs to straddle the fine line of attractiveness and ease of loading– if your website is bogged down by content, it will load slowly, and Google will kick it right off the front page of search results. Partnering with an ecommerce website development agency that is right for your business will help you avoid these pitfalls.

6. It hurts your brand image

As customers keep navigating your website and use it to consider products or make purchases, they form an opinion of your business, your customer service, your trustworthiness, and whether or not they want a long-term relationship with your company– all without meeting any person representing your company.

Brand Message

Your website is the best way of reaching out to all your current and potential customers with an organized brand message, especially new offers and products. A website can be designed in such a way as to not only sell the product or services but also to receive feedback about its utility. This would make your website and business appear cohesive and reliable.

Trustworthiness

Small mistakes like using a simple template, or forgetting to put a “Contact Us” section in places a customer would expect it, can make your website look unplanned and untrustworthy without you realizing it. An ecommerce website development agency will help you with its wealth of experience in this regard.

Customer Service

Your website also signals how you will treat your customers. Leads who have come across your page might leave it and go to a competitor instead if you haven’t communicated purchase and return policies clearly, for example. If you pride yourself on your customer service but have not managed to portray that on your website, you may be losing out on a lot of potential customers.

Niche Branding

A good ecommerce website makes clear from the homepage whether the customer will find what they are looking for. This helps you avoid unwanted traffic, so that your traffic-to-conversion rate is higher. Niche design for your industry is possible only through investing in ecommerce website development.

7. Visitors don’t convert into sales

All the considerations mentioned earlier combine to create a website experience that will either convert leads into customers, or drive them away to your competitors. When it comes to ecommerce website development, search engine optimization, and conversions, nothing beats experience. A good ecommerce website lands on the front page for search results, draws the customers onto the homepage, directs them easily and quickly to what they want, keeps them there through attractive design, allows them to get help whenever they need it, and familiarizes them with brand enough so that whenever they are ready to purchase, they choose that website. You have to bear all this in mind when creating an effective website for your company.

A buyer-oriented website is also instrumental in retaining customers. Every ecommerce business knows that retaining customers so that they make multiple purchases is much less costly than creating new buyers from scratch each time. A good website will do all the work of retaining customers for you.

That’s why you need to choose the right partner when creating your website. IdeasUnlimited provides unparalleled ecommerce website development services, with customized packages for your business; depending on the services you need. Our multilingual team can create your website in any major language and industry, no matter how small or large your business is. If, after creating your website, you need a team to manage ecommerce support or ecommerce customer support, our experienced global team can take care of all of your support needs.

IU Named Top Healthcare Call Center Company by Clutch

Clutch Names IdeasUnlimited a Top HR Firm in the Healthcare Industry

By | Administrative Support, Customer Service, Healthcare Call Center Support, Receptionist Service, The IU Way | No Comments

For the past eight years, we have combined skilled human resource, management, and monitoring with cutting-edge technology to provide custom solutions to our clients. Our team has completed over 4000 projects involving a spectrum of services including call center, multilingual, virtual assistant, ecommerce, and backend support. By providing our clients with 24/7/365 support, overheads due to investments in HR, marketing, customer service, and finance departments are no longer necessary. Our dedicated and skilled remote workforce offers great value to our clients. As a result of our success, IdeasUnlimited has been awarded with this recognition by Clutch.

Clutch.co’s latest directory features IdeasUnlimited as a leading service provider for the healthcare industry! We are happy to receive this award as it reaffirms our tailored approach to supporting our clients’ efforts to grow their businesses and increase productivity.

Washington, DC-based ratings and reviews platform Clutch awards leading B2B service providers annually. The team determines winners according to rankings, which are assigned after assessing a business’s market presence, project history, and quality of services. Their analysts collect verified client reviews to evaluate a company’s success.

IdeasUnlimited Awarded Top Healthcare Company, 2019

Here’s what some of our clients said about our services to Clutch:

“We’re long-time clients and are delighted with their innovative approach.”— CEO, advertising & marketing agency

“They are fast, responsible, hard-working, and honest.” — Employee, beauty business

Based on industry leadership, IdeasUnlimited has been listed on The Manifest’s page of top ten HR outsourcing services agencies!  A sister site, the platform expands on Clutch’s content to offer business news and how-to guides.

Our team is thrilled to receive this award. We are thankful to our clients for providing their feedback to Clutch, contributing to this recognition.

For the most effective solution to suit your business’ unique support requirements, talk to our team.

5 Must-Have Tools to Globalize Your Business in 2020

By | Administrative Support, Business Improvement, Business Sustainability, Call Center for Small Business, Customer Service, Ecommerce Support, Globalization, Technical Support, The IU Way, Virtual Assistant Support | No Comments

What is the tool most commonly used in today’s world by individuals and commercial organizations? Very simple, the Internet!

The Internet has made so many tasks convenient and so many processes irrelevant in the business world. Ecommerce support is only one click away—be it multilingual support for your stakeholders or technical support for your customer care center. If you have high-speed internet connectivity and a functional operative system, 80% of your business is already global. Therefore, it is important to investigate a futuristic version of your business considering the global context and available digital tools in order to truly globalize your business.

Globalization 2.0 brings the world to your doorstep and the Internet brings a huge potential market to your work desk. It is now easier than ever to create and promote an international brand image. There are many innovations in the tech world to help digital businesses grow. Here are 5 main tools that will be help you globalize your business:

  1. Research Tools

Research, Research, Research, ACTION! Make this your business mantra and make Google your best friend.

Use research tools to analyze the perceptions and behaviors of your new and existing markets. You can use Google Trends to gauge the demand of your offerings in a specific location, or consumer barometer to read into consumers’ ecommerce behavior.

Another free online tool is Quartz Atlas. It provides a vast database on world demographics and helps you search for information using your relevant keywords. Moreover, the data is presented in the form of tables and charts, which you can customize using your own variables.

Other ecommerce research tools are priced but come with convenient payment plans and free trials. For instance, you can use Jungle Scout—which is most popular for product research, or SemRush—which gives you an insight about your industry’s top keywords and performance of your competitors based on their website.

Similarly, if you are interested in hiring a virtual team, research can help you harness the best of the best by guiding you where to locate your next star worker.

You can find a plethora of other software applications to help you gain more information about your competitors, your niche, your campaign, and product performance.

  1. Resource Management Tools

There are plenty of software and tools available in the market that help in organizing and monitoring resources. They prove helpful in carrying out budget controls, time management, human resource management, as well as data and document management.

Do you also need a solution for conducting audio and video meetings with your remote team members located in different time zones?

Project management software and tools are a good way of managing a remote team, tracking time, efficient communication, and resource management. Popular project management software such as Wrike, Monday.com, or Basecamp include helpful features like real-time chat and messaging, task assignment and progress tracking, document sharing and analyses. Moreover, a comprehensive set of integrations across different in-demand, cloud-based tools makes these software applications a more compelling option. Read more about the best project management tools here.

  1. Marketing Tools

Time has brought enormous innovation in marketing as well. The arrival of Big Data and interactive technology have refined the way marketing is carried out and innovation has introduced new techniques for acquiring and retaining customers.

Marketing tools can handle everything from social media automation to customer-company relationships and affiliate marketing.

In a nutshell, marketing tools for ecommerce sales should ideally relieve you from social media, content creation, SEO, and email campaigning stress. You should also be able to find and segment consumer data for better customer service and targeted marketing campaigns. Some of the most popular marketing tools today are:

  1. Customer Relationship Management (CRM) Tools

This set of tools are usually a composite of marketing tools, analytical tools, and research tools. They allow your business to have a systematic approach to managing all the information and interactions of your business with your customers, suppliers, and other businesses. Some examples are Intercom and Pipedrive.

Your customers are your bread and butter. For your business’ survival, it is important to reach out to your customers and meet their requirements. As a global business, you must use multiple communication channels to communicate with your customers. A customer management application (CRM) can help you aggregate all communications in one place and effectively deal with all the purchase, engagement, and feedback information. Look into a CRM before you take any other steps to globalize your business.

This allows your customer care center to prioritize and attend to customers who need immediate response. It also becomes easier to track the website traffic, consumer movement, and preferences in order to optimize their purchase experience and enhance customer loyalty.

CRM tools help the customer care center agents to:

methodically identify and work on prospective clients

build and retain loyal customers

understand customers’ requirements and their response to marketing campaigns

segment customers based on demographics and preferences and create personalized follow-ups.

  1. Coordination and Translation Tools

Important: Communication is the key!

All interaction with your customers, suppliers, and teams has to be timely, efficient, and clear. In order to globalize your business, your brand needs to possess a multilingual and multi-ethnic outlook. Your website should cater to native languages and norms of your target market. Also, your customer care center should be equipped to provide multilingual support to equally cater to all your customers across the globe.

Communication tools can help avoid unnecessary delays and misunderstandings. This results in identifying issues and resolving them in a timely fashion. Bilingual customer service or multilingual support can be invaluable too.

Other than project management and CRM tools, translation services, and coordination tools such as Calendar, Hangouts, and Skype can help your company boost its ecommerce sales.

For expanding internationally, it is important for you to distinguish between ‘time zones’ and ‘time relationship’. While everything is 5 minutes earlier in Germany, there is a more relaxed relationship with time in the global south. This is where coordination comes in. An efficient multilingual support service can easily handle both for you.

Global expansion is exciting and risky, but it is the best way to increase ecommerce sales.

Some of the abovementioned tools’ features overlap. Hence, it is important to critically analyze your business and its requirements. There are many more tools that you can use to streamline your activities and globalize your business. Choose the right tools from the start or contract a business service provider to take away these worries while you focus on your core activities and strategizing for going global.

Which tools do you use in your business? Let us know by commenting below.

How to Grow Your Ecommerce Business

How to Grow Your Ecommerce Business

By | Administrative Support, Call Center for Small Business, Customer Service, Ecommerce Support, Ecommerce Support Services, Multilingual Support, Virtual Assistant Support | No Comments

Buying and selling online is one of the most lucrative business ideas that you could come up with today. The 21st century consumer is primed and hungry for more and more opportunities to be able to finish their shopping experience with ease from the comfort of their own home. But you have to be smart about the strategies you use to grow your ecommerce business. If you know how the consumer’s mind works, the task becomes absolutely smooth sailing.

  1. Strategically Market Your Business

Buy ad space on popular websites and search engines to market and grow your ecommerce business. Focus on video ads and only market your most popular products.

The first major decision-making junction comes at the stage of marketing. Let’s say you already have a website or an app. How are you going to let people know about it? Which products will you market? Where will you market them and how? These all might seem a bit overwhelming, but they follow each other naturally and once you get the ball rolling, it will gather momentum on its own.

The ideal solution would be to buy advertisement space on popular websites like YouTube and Facebook and search engines like Google, Bing, and Yahoo! etc. Your ads should preferably be in video form, since the typical consumer spends 88% excess time browsing a website with video (especially without sound). Videos create more engagement with the user and that results in positive action.

  1. Focus on Customer Retention

Retain your current customer base and offer frequent incentives to make them feel appreciated.

The importance of a loyal and regular customer base cannot be emphasized enough for you to be able to grow your ecommerce business. They are the ones who will visit your website or app again and again and buy multiple items. 65% of a company’s business comes from previous customers. Maintaining these customers with good customer service and showing them you value them beyond one-time customers creates goodwill, word of mouth marketing, and a steady increase in sales. One popular, tried and true way of doing this is by having loyalty cards. Great emphasis should be placed on customer satisfaction at every stage of interaction with your business; you should work with a call center support services provider like IdeasUnlimited that specializes in customer retention.

  1. Affiliate Marketing and Discounts

Get more customers through affiliate marketing and entice them to purchase.

Partner with another business and offer promotions and discounts specific to those customers to bring in new users. Not only will you develop a strong business partnership, these new website visitors would have a high conversion rate due to the strong referral. You get to grow your ecommerce business without directly expending any sales effort.

Flash sales are also effective ways to create urgency to boost sales and profits, because customers do not want to walk away from a good deal. Never miss out on having sales during festive occasions or celebrations and holidays. Your ecommerce business will generate the most revenue in that time.

  1. Widen Product Base

Widen your range of products to cater to a wider clientele. These can include supplementary products and services related to each other as well as completely fresh product lines.

Although most ecommerce businesses start out small, it is prudent to slowly try to attract other market segments as well. If you have a stationery business and the primary consumer is a school-going child, it is highly likely that their parent or caregiver is doing the online shopping. Think about the extra traffic and revenue you would generate and how much you can grow your ecommerce business if you increased your range of products to entice mothers with kitchen utensils or home décor, for instance.

  1. Optimize the Customer Experience

Ensure you have good customer support, a user-friendly website/app interface, and a hassle-free shopping experience.

The first-time user especially will not take long to form an opinion and turn away from the website if their initial experience was negative or anything less than ideal. You need to make certain all issues are dealt with before they even become actual problems by ensuring your ecommerce support is par excellence.

A user-friendly interface means optimizing your website for mobile devices or even creating an app for it. 79% of smartphone users have made an ecommerce transaction in the last six months, so this is just astute business sense.

Your call center support should be professional, courteous and, above all, make the customer feel heard, understood and helped. You don’t need to invest in anything in-house; simply find a reputable call center for small business like IdeasUnlimited or partner with a firm that can handle your established business.

Do you feel like your business has stagnated and is not producing the desired profits? This is the ideal time to think outside the box in order to grow your ecommerce business. Come up with creative and fun marketing techniques. Use social media and affiliate marketing to boost your audience reach. Never underestimate the importance of your happy return customer. Most importantly, find an ecommerce support services provider who is experienced in tackling all the above.

Lost in Translation—Overcome It with Multilingual Support

Lost in Translation—Overcome It with Multilingual Support

By | Call Center Support, Customer Service, Multilingual Customer Service, Multilingual Support, Receptionist Service, Receptionist Service, Remote Support Services, Technical Support, Transcription, Translation, Virtual Assistant Support | No Comments

In today’s world, where physical borders have become blurred and your business’ customers may hail from any of the world’s 195 countries, focusing on one “world” language like English to cater to your customers can be a costly mistake. In the face of stiff competition, your business will lose non-English-speaking customers if your customer service does not cater to them. The days of differentiating yourself by solely providing a 24 hour call center are long past. You will only acquire and retain customers if you speak to them in their language by having a multilingual contact center.

Multilingual Support—The Solution

Companies that wish to expand globally and build a loyal customer base overseas must cater to these customers in their native languages by having a multilingual contact center. Multilingual support eliminates communication barriers and errors in translation—open and accurate communication with your customers is only possible in their native languages. You can retain more customers by making them feel like they are dealing with a local company, or a company that values them as a customer, since only 8% of repeat purchasers account for 40% of an average store’s revenue. Having specialized multilingual support in a non-global language—like Finnish customer support for your Finnish customers—can make them feel valued in a way that even the best English customer support cannot achieve. Your multilingual contact center should cater to all the major languages spoken by your customers.

Benefits of Multilingual Support

Multilingual support creates the optimal customer interaction experience at every stage of the sale and after-sales process.

  • Greater customer loyalty and positive word of mouth
  • Less chances of miscommunication due to language barriers
  • Greater customer lifetime value with repeat purchases
  • Easier integration into overseas markets with better brand credibility
  • Exponential global growth into new markets
  • Greater likelihood of converting a query into a sale and a complaint into a resolution
  • Successful diversification of risk and smoothening of demand cycles for the business
  • Greater competitiveness locally and in the international market

Why Should You Work with a Multilingual Support Services Provider?

  • Working with a specialist requires less investment of time and effort and a lower cost than building an in-house team. Taki Skouras, the CEO of international wireless retailer Cellairis, advises working with a support services provider for multilingual support if you don’t have the budget for full-time in-house translators.
  • Reliance on experts to establish and manage your multilingual contact center will protect businesses from the pitfalls of expanding globally. They will help you understand the local market and ensure that you comply with local regulations.

A well-informed decision when choosing a provider for your multilingual contact center will guarantee that the positive effect on your business is immediate. The multilingual support services provider should have these characteristics:

 It must have agents with native proficiency in more than one language other than English.

 It should not have large overhead costs that pay for the VIP culture of upper management.

 It must be experienced in providing multilingual support to global companies.

 It should be flexible and scalable to a 24 hour call center as the business grows and calls for round-the-clock customer support.

 It should have agents specialized in providing support in European languages such as French, German and Finnish customer service.

 Call center agents must be experienced with VoIPs, inbound and outbound calling, and resolving customer queries in a timely fashion.

 It should have “live” staff that can understand the nuances of customer behavior and respond accordingly.

 It should be fast, friendly, and reliable, with proven results.

Multilingual Support at IdeasUnlimited

IdeasUnlimited has more than 8 years of experience in providing multilingual support to clients all over the world. Not only does it check all the requirements above, it customizes a multilingual contact center according to the business’ requirements. Contact us today for a customized multilingual support solution.