As the world collectively prays for a speedy recovery from COVID, business must go on. Maintaining quarterly performance and hitting quotas is more difficult than ever, but there is also a great opportunity for all of us to solve new challenges.
We won’t bother you with stats and figures showing how the pandemic is wreaking havoc across our economic landscape (there’s enough of that on the internet already). Instead, here we’re focusing on how you can soldier on and maintain, or even grow, your sales in this strange new situation we find ourselves in. And it all begins with a basic three step plan: ‘Go online’, ‘put people first’ and ‘be flexible’.
Brick and mortar establishments will always have a place in our markets, but all organizations must develop an online channel to fall back to. While the pandemic continues to stifle traditional business, ecommerce, on the other hand, is experiencing a massive boom. Walmart and Amazon have both reported a staggering 40% to 97% increase in their onlines sales just this first quarter.
If you don’t have a digital market in place, now is the time to give it a serious thought. If you feel you have no experience or knowledge to make the switch to the internet, don’t worry. For small businesses, creating an ecommerce platform has never been easier with numerous third party services specializing in creating one for them. What you need to worry about is how soon you are willing to pull the trigger.
Put People First
Our quarantine lifestyle has made face-to-face interactions problematic, but you still need to find ways to show your customers that you care. A good rule of thumb is to always have more online calls than what’s required. Meetings should rarely be ‘presentations’. Avoid PowerPoints slides in favor of good old fashioned conversations where you try to understand the client; who they are, where they come from, etc. When a client senses empathy, they are more likely to do business with you.
Sales is a pursuit to satisfy customers. Simply delivering isn’t enough. You need to go above and beyond to nurture a strong connection with your clients. While marketing can fulfil this need, your sales, project management, business development and other teams must all collectively touch bases with your clients during the bidding process.
The pandemic is a que for everyone to start thinking out of the box. Put aside tried and tested business models and ask yourself; how can I tailor my business to all types of needs? Car companies are altering their assembly lines to build ventilators and airlines are using their fleet for cargo delivery. Maintaining revenue is all about providing a service in any way, shape or form.
You don’t need to simply come up with new products and services. Instead, accommodate your clients as best you can. Change your pricing model, provide installment options or agree to something outside your SOP’s. The goal is to get the ball rolling with a potential client. One example is that here at IdeasUnlimited, we offer turn-key solutions based on a holistic approach. Now, we have changed our packages to be smaller and scalable in the long run. This allows clients, who are now more risk-averse than ever, to be more comfortable in working with us since we give them the option to initiate without a huge investment.
While there are plenty of reasons to lament a global health crisis, we ultimately see great hope. IdeasUnlimited believes in the power of human ingenuity and we have always bet on people’s ability to find creative solutions for even the most complex problems. We are proud of our remote workforce who have skillfully navigated us through the pandemic and each one of them are ready to extend their assistance to you. If you’d like to know more, then be sure to read about how we helped a California based eshop reach global success. Whether it’s creating your own online store, assisting with customer service or providing operational support, we are always here to help! Contact us at firstname.lastname@example.org and give your business the boost it deserves.