Category

Ecommerce Support Services

Clutch Names IdeasUnlimited a Top Business Services Firm!

By | Backend Support Services, Call Center Support, Ecommerce Support Services, Healthcare Call Center Support, Multilingual Support, Remote Support Services, The IU Way, Virtual Assistant Support | No Comments

At IdeasUnlimited, we work 24/7 to provide the best call center support out there. We’re delighted to announce that we’ve been named a top Business Services firm that also operates in Pakistan by Clutch.

Clutch is a B2B ratings and reviews company that evaluates and selects industry leaders based on their portfolio, presence in the market space, and quality of their services. Clutch’s 2019 list relies heavily on customer reviews about their partnerships with individual service providers.

“Any recognition of our hard work is of a great value and motivates us to work even harder. This means that we are in the right direction and with continuous improvement and effort, we will only get better!” –Shahzad Yaqoob, Founder, IdeasUnlimited, LLC

We’ve collected several positive reviews on Clutch, creating a very robust profile. In a five-star review from August, a client commended our abilities to connect with their customers over the phone while handling outbound checkout and PR calls. We were able to streamline their workflow, achieving success with our unique value proposition.

Our team is also featured on Clutch’s sister site, The Manifest. The research on The Manifest shows that we are a top-performing call center services company globally. We have three call center locations in the Philippines and one in Pakistan and a very skilled remote team from all over the globe. We have been providing top quality call center support services to global clients for more than 8 years now.

We are incredibly thankful to our clients for their continuous support, both in our partnerships and in your reviews. After working around the clock to offer superior service and technologies, it’s fantastic to see our valuable client relationships grow. We wouldn’t be an industry leader without you!

Want to partner with us? Contact us about our services today.

How to Grow Your Ecommerce Business

By | Administrative Support, Call Center for Small Business, Customer Service, Ecommerce Support, Ecommerce Support Services, Multilingual Support, Virtual Assistant Support | No Comments

Buying and selling online is one of the most lucrative business ideas that you could come up with today. The 21st century consumer is primed and hungry for more and more opportunities to be able to finish their shopping experience with ease from the comfort of their own home. But you have to be smart about the strategies you use. If you know how the consumer’s mind works, the task becomes absolutely smooth sailing.

  1. Strategically Market Your Business

Buy ad space on popular websites and search engines to market your business. Focus on video ads and only market your most popular products.

The first major decision-making junction comes at the stage of marketing. Let’s say you already have a website or an app. How are you going to let people know about it? Which products will you market? Where will you market them and how? These all might seem a bit overwhelming, but they follow each other naturally and once you get the ball rolling, it will gather momentum on its own.

The ideal solution would be to buy advertisement space on popular websites like YouTube and Facebook and search engines like Google, Bing, and Yahoo! etc. Your ads should preferably be in video form, since the typical consumer spends 88% excess time browsing a website with video (especially without sound). Videos create more engagement with the user and that results in positive action.

  1. Focus on Customer Retention

Retain your current customer base and offer frequent incentives to make them feel appreciated.

The importance of a loyal and regular customer base cannot be emphasized enough. They are the ones who will visit your website or app again and again and buy multiple items. 65% of a company’s business comes from previous customers. Maintaining these customers with good customer service and showing them you value them beyond one-time customers creates goodwill, word of mouth marketing, and a steady increase in sales. One popular, tried and true way of doing this is by having loyalty cards. Great emphasis should be placed on customer satisfaction at every stage of interaction with your business; you should work with a call center support services provider like IdeasUnlimited that specializes in customer retention.

  1. Affiliate Marketing and Discounts

Get more customers through affiliate marketing and entice them to purchase.

Partner with another business and offer promotions and discounts specific to those customers to bring in new users. Not only will you develop a strong business partnership, these new website visitors would have a high conversion rate due to the strong referral.

Flash sales are also effective ways to create urgency to boost sales and profits, because customers do not want to walk away from a good deal. Never miss out on having sales during festive occasions or celebrations and holidays. Your ecommerce business will generate the most revenue in that time.

  1. Widen Product Base

Widen your range of products to cater to a wider clientele. These can include supplementary products and services related to each other as well as completely fresh product lines.

Although most ecommerce businesses start out small, it is prudent to slowly try to attract other market segments as well. If you have a stationery business and the primary consumer is a school-going child, it is highly likely that their parent or caregiver is doing the online shopping. Think about the extra traffic and revenue you would generate if you increased your range of products to entice mothers with kitchen utensils or home décor, for instance.

  1. Optimize the Customer Experience

Ensure you have good customer support, a user-friendly website/app interface, and a hassle-free shopping experience.

The first-time user especially will not take long to form an opinion and turn away from the website if their initial experience was negative or anything less than ideal. You need to make certain all issues are dealt with before they even become actual problems by ensuring your ecommerce support is par excellence.

A user-friendly interface means optimizing your website for mobile devices or even creating an app for it. 79% of smartphone users have made an ecommerce transaction in the last six months, so this is just astute business sense.

Your call center support should be professional, courteous and, above all, make the customer feel heard, understood and helped. You don’t need to invest in anything in-house; simply find a reputable call center for small business like IdeasUnlimited or partner with a firm that can handle your established business.

Do you feel like your business has stagnated and is not producing the desired profits? This is the ideal time to think outside the box. Come up with creative and fun marketing techniques. Use social media and affiliate marketing to boost your audience reach. Never underestimate the importance of your happy return customer. Most importantly, find an ecommerce support services provider who is experienced in tackling all the above.

The Benefits of a Call Center for Small Business

By | Administrative Support, Backend Support Services, Business Improvement, Call Center for Small Business, Call Center Support, Ecommerce Support Services, Multilingual Support, Virtual Assistant Support | No Comments

“Why should I pay for call center services? How does this benefit me? I struggle as it is!” I’m sure these are all things you are mentioning in a cold sweat. But don’t be alarmed! I have some great news for you: a call center for small business can cut costs for you long term and ease your workload significantly. Do I have your attention now? Call center support experts all agree that “a call center opens up communication within departments by outlining what needs to be collected on their end, establishing a hand-off process, and ensures accountability”. It lets you do what you need to do—lead—while putting control in the very hands you have hired. Call centers can result in optimization in many different aspects.

Time and Cost Savings

One of the first resources you will find yourself gaining is time. For a lot of small business owners, it can be difficult to just jump right into work and prepare for the day, because there is always a cluster of after shift messages left on the phone and emails to get to. Hiring an expert support services provider will allow you not only to provide after-hours support to your clients and vendors but also offer 24/7/365 service at a fraction of the price of in-house employees.

24 hour call centers are also deal with all the ancillary tasks for your business:

Administrative Support
Sales Support
Marketing Support
Multilingual Support
Order Processing
Ecommerce Support
Technical Support
Community Moderation
Data Entry
Content Moderation

It can be extremely difficult to focus on basic work tasks while juggling customer and vendor requests. Especially on the days when everyone is on autopilot. Those are the days when documents and important information fall to the wayside. Hire a call center for small business to take care of the innumerable small tasks that take up most of your time but do not entail your core business operations. The daily din can be minimized so you can focus on getting it done, and getting it done right. So take that time away from the phones and start working with the best remote workforce that you can get!

Excellent Customer Service

Call center agents can also help your team as a whole get out closer to on time, or even early, by handling overflow calls and extra customers in the system. Those extra ‘hands’ so to speak get every customer through efficiently. This allows you to dedicate more time towards excellent customer service and away from tackling complaints. No one likes being put on hold. Such agents can help customers move onto the next life task without long hold times, and you can move towards solving your next office problem.

Inbound and outbound call center services can save your finite small business resources by maintaining good customer service. In case of most businesses, customers wait in long queues to talk to an impatient and overworked employee. This is not the case with a call center, since call centers maintain a consistent level of service that is easily scalable and flexible, with workers trained to flourish under pressure. So say goodbye to those bad Yelp reviews due to frequent dropped calls and work with a specialized call center for small business!

Hedging Your Bets

Nobody wants to have their business face an emergency, but preparedness can increase chance of continuity and time to go back to serve the public. A natural storm could take out your local business, but a multilingual call center service could still take orders and get products out or reschedule appointments.

Lower Fixed Costs

These call center operators don’t necessarily need to be full time, they can be part time holiday contractors as well. So in this respect, the fixed labor cost of your business becomes a variable cost—hire workers only when you need them and scale back when you don’t. Even in case of such short-term work, you can minimize the tangible cost of training, as skilled resources and training can be easily provided by the center itself. You will be free of the hassle of not only recruiting and training new workers but also monitoring and managing them.

Highly Skilled Resource Base

Using a call center for small business will give you access to a talented pool of multi-skilled individuals who can seamlessly switch between a range of different tasks and handle omnichannel support. Call center agents can switch between inbound and outbound calls so you do not need two separate teams for each—saving time and money. That kind of money can be put towards increasing current staffing wages or invested in the marketing of your business to continue its growth.

Conclusion

Talk to IdeasUnlimited today for a customized solution to your business requirements. Even small changes can catapult your small business into the global business arena.

IdeasUnlimited Has Achieved Another Milestone: Top Customer Support Company Award by Clutch, 2019

By | Administrative Support, Backend Support Services, Business Improvement, Call Center Support, Ecommerce Support Services, Multilingual Support, Remote Support Services, Remote Work, The IU Way, Virtual Assistant Support | No Comments

Endeavoring to provide the highest quality of service, IdeasUnlimited has achieved commendable success in delivering support services to many companies across the globe. These services have recently been recognized by Clutch in its 2019 Leader Awards.

Clutch is a leading platform that provides data-driven analysis, reviews and ratings for B2B buying and hiring. It values the importance of efficient business services and human resources for a responsive and intuitive organization. Therefore, it uses market research, analytics, and verified user reviews to filter the best service providers in the industry to help clients easily identify the best options for themselves.

With an overall 4.5/5 rating, Clutch has chosen IdeasUnlimited amongst more than 470  competitive IT and business services firms as a Business Leader in several categories:

Medical Billing

Customer Support

Inbound Appointment Setting

HR Recruiting

Benefits Consulting

HR Outsourcing

We are proud to mention that we have achieved this Business Leader Award based on reviews from our esteemed clients, industry knowledge and experience, client satisfaction, and our ability to perform a range of support services par excellence. IdeasUnlimited has been a reliable partner to its clients for customized and focused support services across the clock.

Not only this, we received another positive manifestation on Clutch’s sister website, The Manifest. It has mentioned IdeasUnlimited as the best HR Outsourcing Company in Houston on the basis of our wide range of services, projects, and client reviews.

2019 has been a remarkable year so far and IdeasUnlimited’s team is grateful.

We cannot wait to work harder and serve global businesses in an even better manner!

Get yourself a secret weapon

How to Get Yourself a Secret Weapon

By | Backend Support Services, Customer Service, Ecommerce Support Services, Receptionist Service, Remote Support Services, Remote Work, Virtual Assistant Support | 2 Comments

Some Tips to Map Virtual Assistance Requirements and Benefits for Your Business

The owner of a home-based catering service was rude to my friend when contacted for order confirmation and delivery date. As a result, my friend cancelled the order despite an explanatory message from the owner that it happened due to fatigue.

Ecommerce Evolution and Entrepreneurship

How many times have you heard something similar or experienced poor customer service or management while dealing with a small business?

It is becoming quite common as every 1 in 5 small business owners reports burn out. Additionally, one of the major reasons for the closing down of a new start up is that the entrepreneur tries to do everything himself/herself and fails to address customer services and marketing adequately. This results in inefficiencies and setbacks.

The trials of a start-up or growing business

Today, individuals as well as organizations are engaged to and through technology. Remote work is climbing the workspace trends very fast and one of the most popular remote jobs brought in by technology has been Virtual Assistant Support. The nomenclature makes it seem like a high-flying business requirement only as well as costly. But it is very much a technological boon that can aid in several aspects of ecommerce support and backend support for every business.

If you are struggling in your new venture or thinking of a start up, you will find invaluable tips here regarding how to delegate and whom to delegate to achieve long term success and life-work balance while being cost effective.

Scope of Virtual Assistance

In a nutshell, Virtual Assistance covers a broad spectrum of services which provide a business administrative support as well as operational support. These assistants work remotely, providing expertise and specialized skills to your business. You can hire one for:

  • Personal Assistance
  • Planning and Scheduling
  • Social Media and Email Support
  • Accounting and Book Keeping
  • Complete Ecommerce Support
  • Correspondence Management
  • Publishing Services
  • Reports Writing and Presentations
  • Data Analysis and Spreadsheets
  • Research, Marketing, Selling
  • Backend Support
  • Technical Support
  • Reservations and Bookings
  • Administrative Support Services
  • Project Management

The best part is, you can hire a virtual assistant for every imaginable task specific to your industry and language. A well trained and supervised Multilingual Virtual Assistant can give you optimum productivity and broader reach in international markets. Similarly, an experienced and qualified Administrative Virtual Assistant can help you save time and allow you to focus on important matters while taking care of all scheduling, communication with stakeholders, and other administrative tasks.

Benefits of A Virtual Assistant

From Ecommerce Support to Backend Support to Operational Support, a VA can be the secret weapon for a modern business, whether it is a start up or a growing business. The ease of hiring through a dedicated service provider makes it very feasible to hire a separate VA for each project, or conduct seasonal/hourly hiring, whatever suits your business needs. They provide a dedicated service, while you enjoy total control of your time and resources, confidentiality of data, and hassle-free management of a remote team.

  • As 37% of Americans have moved towards telecommuting, and the trend is on rise in the world, the decision to hire a remote worker can introduce you to an amazing and rich talent pool from where you can hire someone for just about any task you wish to be done professionally and in a timely manner.
  • Moreover, these skilled workers cost lesser than an in-house assistant. You are not obliged to pay for transportation costs, trainings, holidays, healthcare, or any other benefits.
  • You get freedom and flexibility with hiring a Virtual Assistant. You can hire them and let them go according to the needs of your business. You can scale their tasks and hours up and down as well.
  • Hiring specialized Virtual Assistants allows to you to get access to a very wide range of skillsets. You can easily get Multilingual Support for your business and even cover different time zones.

Bonus Tip: Remote workers are on average 20% more productive than their counterparts. Contracting a VA through a reliable service provider can ensure trained and supervised staff, which ensures higher productivity.

When to Delegate and What to Delegate

It’s not the 1820s when friends and family would help unconditionally in running your business; you need professional support! Fortunately, it is easier than ever to get it too, but it’s important that you are yourself familiar with your specific needs to select a provider.

  • As mentioned before, new business owners either do not feel they have enough work to hire someone else or they believe they can do everything themselves.
  • Be proactive and hire yourself a virtual assistant for Administrative Support Services when you find yourself doing low value, repetitive tasks, which keep you away from important planning.
  • Similarly, do not over expect from yourself and try to master everything. Instead, hire a specialist for Ecommerce Support and Backend Support for your new business. This will not only save your time and efforts but also keep you relaxed and focused on your key areas.

Bonus Tip: VAs are an expert on the niche they serve. However, no VA comes out of the box for you. A little patience and training about your business can go a long way in establishing the VA as your secret weapon. Or simply contact a support services provider who has a compelling history of successful projects in dealing with global businesses, explain your requirements and then relax!

Generation Z and Their Expectations from your Customer Service Representative

By | Call Center Support, Customer Service, Ecommerce Support Services, Multilingual Customer Service | No Comments

It is important to understand the product needs of your customer. It is equally important to learn about their spending behaviors and expectations from the customer services.

There exists no business today which can get a referral and customers’ trust without providing them a good experience at the hands of the customer service representative. An era has begun where the customer care center is as important as the good/service itself, sometimes even more. Every business now requires new stratagem from its customer service center to pave the path to success.

The key to better customer support is to identify the customer type and customer need as early as possible. Therefore, a customer service representative must undergo rigorous training to assess and satisfy customer needs and requirements without fatiguing the customer.

In today’s market, generation Z (people born from 1995 to 2012) is the most powerful consumer group. They have not known a world without the internet, they have experienced 2008’s recession, and they are used to receiving information quickly. There are many terms used to describe Generation Z as consumers, such as

  • Independent
  • Focused and determined
  • Competitive
  • Prefer self-service, personalization and accessibility
  • Fiscally prudent

Generation Z will represent 40 percent of American consumers by 2020, while their purchasing power is predicted to reach USD600 billion. Therefore, it is of utmost importance that your company’s support staff is trained and skilled to handle this influential set.

By keeping in mind the common characteristics in Generation Z consumers, your customer care center can serve them better. Setting up some rules to be followed by every customer service center representative can also be very helpful, such as:

1. Be honest, transparent, and loyal to your consumer

Generation Z does not prefer hierarchy and power structures. They are concerned with results and need solutions from you quickly when they cannot find them for themselves. Also, Generation Z is aware of marketing. They have shifted the focus from consumer to producer for brand loyalty. It is the consumer who has to be treated as gold to make repeated sales and give positive reviews on social media.

To serve Generation Z, the customer service representative has to be proficient in delivering the relevant information without taking much time. Additionally, the customer service representative should follow-up till the customer is fully satisfied and his/her requirement has been met.

2. Offer immediate and perfect solutions

Most people from the iGeneration look for self-help options and FAQs. They contact a customer service representative as a last resort, when they have reached a dead end. They expect personalized customer care and immediate solutions. They do not care about the company’s operations and procedures; they are only concerned with the solutions the customer service center can provide them.

You must serve them correctly and timely, otherwise they will move on to someone else!

3. Be available—24/7 and through all channels

This generation has not known the world before technology took over. They are always with their mobile phones and look towards tech-savvy options.

Customer care center leaders or managers need to focus and deliver through different means of communication. Thus, it has become crucial to adopt omnichannel support to deliver uninterrupted services at your customer care center.

4. Bad experiences will last forever!

This rule is the most important to remember. Studies have shown that more than 40% consumers do not forget bad experiences even after two or more years. And negative experiences are more likely to be shared on social media platforms. This implies a very long-lasting negative impact on a brand’s image.

From the receptionist service to the customer care center, every employee involved in customer interactions should be trained to build and uphold a positive image of the company.

Generation Z expects every customer service representative to treat them as their priority and offer quick results. This includes engaging them through channels they feel comfortable with, in languages they prefer and with the information that serves their purposes. They are well-versed in navigating and filtering through options. They are intelligent and make product comparisons often before finalizing purchase(s). They are also well-informed so they choose a more convenient yet economically safe product/service. Once they have selected your brand, they expect the customer service to be extraordinary and well-integrated to give a positive review and to keep them coming back.

To stay ahead of the curve and earn the loyalty of this crucial segment of your target market, invest in improving your customer service center right away!

SMM International- IU Client Blog Post

Christopher Wick, Social Media Guru and LIVE on WLOX – Leading in a Digital Era!

By | Business Improvement, Customer Service, Ecommerce Support Services, Entrepreneurship, Social Media | No Comments

Looking for a pre-eminent advertising medium for your company? In a sea of options, how do you come down in favor of the best, unrivaled one? In a day and age where our gossips are about the latest video trending on social media and not some inefficacious TV show, the answer certainly comes in approval of use of social media to grow digitally and make money. Social media comes with copious marketing benefits for companies inclined to walk towards the churning internet news cycle.

Social media helps a great deal to reach its target audience at the lowest cost. Consumers can communicate with the company and get their questions answered and also provide feedback. Facebook, YouTube, Instagram are few of the booming social media platforms. The age has come where it’s beyond the bounds of possibility to disjoin social media from the enterprise—thoroughly affecting research, distribution, and how products need to be fashioned in the future.

Low cost is an absolute advantage social media gives us as compared to traditional marketing, which is a bit too exorbitant. Social media helps your business proliferate and build trust with people. Lost cost advance features can be used for promotion of the content.

Online promotion prompts two-way communication. This helps a company to know if its message is being delivered efficaciously. It also lets the company know if the word is going across to the ‘target audience’ or not.

It’s an opportunity to discover what consumers think of the product and share their thoughts. One has to be consistent in excellence in order to gain recognition and make money online.

Consistency is the key!

What makes you stand out? What makes you differently amazing is what the entire digital game is all about. The posts and advertisements are the essence and key ways to bring traffic to your website. Social media propounds an easy and low-cost way to make your audience get intrigued about your content. Lead generation is another edge social media provides for business. Like Christopher Wick, author of best selling e-book Use of Social Media to Grow Business and Make Money says,

“I encourage my clients and people to go try it. You never see the results unless you do it, so do it.” He also says, “Social media marketing is the best way to grow your business since no risks are involved, also no fear of losing capital.”

The 69-page critically acclaimed book gives an insight of Christopher Wick’s understanding of social media and his brilliance in the marketing world to surpass your goals and grow your business. Christopher advises to always get help from an expert or someone who knows about social media more than you do.

Because as simple as marketing through social media seems like, there’s still a lot that can go wrong!

About Award-Winning Speaker & Best-Selling Author, Christopher Wick

Christopher is a seasoned award-winning speaker and informative author. He wrote Amazon’s #1 U.S. and internationally best-selling book, How to Use Social Media to Grow your Business and Make Money”. As founder of SMM International, an international social media marketing firm, Christopher is responsible for consulting with clients to manage their online reputation and internet presence to serve their business objectives for revenue growth, lead generation, and growing the bottom line.

SMM International focuses on managing clients’ social media accounts by posting original content, managing incoming messages, and growing followers.

Call 888-SMM-INTL today to schedule your free social media strategy session!

Christopher is one of IdeasUnlimited’s valued long-term clients. This post appeared originally on his blog.

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

By | Backend Support Services, Business Improvement, Call Center Support, Customer Service, Ecommerce Support Services | No Comments

“Online retail is booming and is the next big thing!” Rest assured, this is not an overly-enthusiastic rhetorical claim by some zealous internet purist. Economists and retail analysts agree that online retail has shown steady progress over the last few years and is here to stay.

According to Business Insider, worldwide ecommerce sales increased by 15.5% this year from 2017. In stark contrast, traditional brick-and-mortar sales only increased by a paltry 3.1%. In the US alone, ecommerce sales accounted for 10% of all retail sales—up from 8.2% a year ago. Not only that, online shopping is estimated to be a $526 billion industry in the US, with more than 80% of internet users expected to make an online purchase in 2019.

Statistics for Growth of Ecommerce Sales

Why the Shift to Online Retail?

So why this aggressive shift towards online retail? The most obvious answer is the convenience it provides to its users. Online shopping is hassle-free, usually offers free delivery, and saves so much time! For retailers, it eliminates the pressure to continuously expand physically and open costly brick-and-mortar outlets; an online ecommerce portal ensures an additional revenue stream, not to mention the automatic promotion of the brand.

The Secret to Online Retail Success

Online retail, despite all its pros, is not for the complacent or lazy business owner/manager. It requires constant innovation, which includes providing impeccable and super-responsive human and technical support.

The human part of ensuring a seamless online retail experience includes offering attentive customer care center support and omnichannel customer experience management. The biggest pitfall is not responding to customer queries and/or comments quickly and efficiently—rub a customer the wrong way and brace yourself for some irreparable (and fast-spiraling) brand bashing on Facebook or Twitter! On the other hand, handle a customer with the due care and diligence, and bask in the generous lauding and viral exponential appraisals of your brand! The customer is truly the king (and queen) in the online retail world!

Now come to the second part of innovation—the technical aspect. Technology changes fast. For an online business to run smoothly, it needs to be supported by a solid and scalable online inventory management system and strong backend support that tolerates no downtime.

Nothing puts off an eager shopper who has liberally filled up his/her shopping cart and excitedly clicked check-out more than encountering an annoyingly slow response time, and worse, inefficient or insecure online payment services. According to Statista, 42% of online shoppers worldwide prefer to make their payments via credit cards, while 39% prefer Paypal; imagine the volume of business you would lose if an insecure payment system is in place! Your potential customer will be replaced by a sulky user ready to vent out their frustration on social media. Your listing and inventory management must also be par excellence to ensure all the information is up-to-date and you have no surplus or shortages.

Importance of Secure Online Payment System

Another important aspect is the content on your website, whether it fully describes all aspects of your service or product and resolves all queries of the average customer. Poor quality content and brochure websites do not garner high conversion rates.

Did you know that you only have 0 to 8 seconds to get the visitor’s attention through the headline and the landing page, and even a one second delay can result in a 7% reduced conversion rate? Moreover, detailed product content is considered extremely important by 88% of online shoppers. Not only should the website be aesthetically pleasing and fast, it should be intuitive and interactive, with grammatically correct content that highlights your unique value proposition.

Important Figures for Online Retail

So how to juggle the tricky trinity of online retail, which is maintain the quality of your product/service, ensure a flawless customer care service, and provide solid operational support and backend support systems?

The solution is delegate! A prudent business always focuses on its core product and delegates the ancillary and supporting (but equally important) workflows and tasks to the experts! For online retail, the optimal approach is to get onboard a reputed and well-established support services provider that provides all these services at lower cost than an in-house setup. Doing so ensures a unified and seamless customer experience, translating into higher brand loyalty and return on investment.

Checklist for Getting Ahead of the Curve

  • Get call center support to
    • answer queries of potential customers,
    • resolve any issues that arise with current ones
    • provide omnichannel support: email, social media, text, phone, fax etc.
    • manage your customer database to keep track of purchasing history and loyal customers
    • manage your feedback and reviews to convey a positive brand image and transform disgruntled customers to satisfied repeat customers, and
    • give technical support in case glitches appear on the online platform.
  • Invest in backend support for your online retail platform to ensure
    • fast loading speeds, working links, pages, and graphics,
    • a responsive shopping cart, and
    • a secure online payment system.
  • Partner with an ecommerce support services provider to
    • manage your ecommerce brand,
    • ensure up-to-date listing and inventory management,
    • optimize product information through data entry, data cleansing, product catalog management, and indexing services and
    • provide order processing and tracking services.
  • Get an expert content writer to ensure your website’s content is
    • search engine optimized and
    • grammatically correct.

Case in Point

PatPat a 24 hour call center support client of IdeasUnlimited

PatPat, an online apparel company that aims to make affordable quality apparel for moms and kids, seems to have nailed the online shopping experience just right. They focus on providing reasonable, trendy, and quality wear. But what truly makes them stand out in the jungle of online apparel sites is their attentive customer care. Did they deviate from their core competency of providing apparel to focus on managing the omnichannel customer experience?

Of course not, they simply recruited a customer care center expert. Initially, they only needed two customer care agents but the number grew exponentially as their business flourished, and they now have 30-plus agents ensuring an empathetic customer care service. The increase in this number shows how important a well-equipped customer care center is! Their 24 hour call center manages their brand image by providing customer service, omnichannel support, and ecommerce support services.

PatPat is flourishing because the work is done in unison—PatPat focuses on and provides the core product while IdeasUnlimited helps add value to PatPat’s value proposition. Indeed, a win-win situation!

Conclusion

In a nutshell, retailers that have not figured out how to build a powerful presence online, have not invested in doing so, and are not planning to do so in the future will be left behind. Online retail is certainly not a fad—it is here to stay. The way to get ahead of the curve is to focus on your core competencies and partner with a specialist support services provider for support systems—let your product shine on a scalable and efficient ecommerce platform!

Five Reasons Why Ecommerce is Growing

Five Reasons Why Ecommerce is Growing

By | Business Improvement, Customer Service, Ecommerce Support Services | No Comments

Take advantage of these 5 Ecommerce Trends and help grow and transform your customer base.

The last decade witnessed a dramatic shift from physical stores to fewer brick-and-mortar locations or a complete switch to online commerce. Today, this trend shows no signs of abating, with Forbes attributing a 23% year-on-year growth rate to ecommerce. Expanding customer reach from the immediate surroundings of businesses to anywhere in the world was one of the initial promises of ecommerce. What is fueling the growth of this industry beyond that? Here are five major causes of the growth of ecommerce in today’s technology-driven world that you must be aware of and incorporate into your business growth strategy.

1. Mobile Adaptivity

More and more web traffic is generated by smartphones and tablets, driving ecommerce sales. All major brands ensure that their websites are mobile-adaptive—enhancing the customer experience—and more often than not they have native mobile apps to make shopping even easier. If your website is not mobile and tablet adaptive, you will definitely be losing millennial customers and the youth of Generation Z.

In addition to this, technological advancements such as voice-activated shopping and better connectivity have caused a surge in mobile shopping revenue from $3 billion to $31 billion in America alone. Customers get real-time updates of new product launches, exclusive deals and promotional schemes, and the one-touch purchase option has caused an exponential growth in ecommerce. Smartphones also allow for location-specific offerings, building a more intimate customer-business relationship that attracts more customers.

Think about hiring a technical support expert or an ecommerce support virtual assistant to easily transition into this new phase of online commerce.

2. Omnichannel Retailing

Ecommerce has progressed beyond search engine optimization to other channels of marketing to and interacting with customers. Businesses interact with their customers through their websites, email, social media, and physical stores. This creates multiple channels of purchase, receipt, and exchange of goods, with a prevalence of shopper-friendly shipping and return policies. Customers can purchase online, pick their purchases up at a physical store, return any defective items online, and avail discount offers based on a certain number of referrals. This integrated online and physical experience drives more sales.

Your business must manage the omnichannel customer experience so that each channel is a seamless brand extension and the customer can pick up the conversation on any channel without any discordant experiences. Partner with a firm that can ensure a consistent omnichannel brand voice.

3. Convenience

The accessibility of a store is out of the purchase equation now. Ecommerce promises 24/7 accessibility, 365 days a year, with no downtime for public holidays, closing times, bad weather conditions etc. Customers can shop as and when they like, from where they want, be it the comfort of their own bed. Ecommerce makes purchasing faster and easier, without the hassle of crowds, traffic, and awkward social interactions.

Customers can compare offerings online and read up reviews to see how the product or service fared in the view of like-minded individuals to determine which offer has the best value, all without having to go from one shop to the other.

The ability to find the desired product or service, order it, and receive it at the time and in the form convenient to the customer at a single touch or click has transformed buying behavior, encouraging instant gratification and thus boosting ecommerce transactions. In this fast-paced world ecommerce today offers the value proposition of a full shopping experience during the only real free time available to millennials—long commutes.

To take advantage of this trend, your website should be search-engine optimized, have fast loading speeds, should have a functional shopping cart, and have updated product catalogs. Most importantly, your customer service must be par excellence and for ecommerce especially, it should extend to 24 hour call center support since the majority of buyers shop after business hours. This will also significantly enhance your reputation.

4. Greater Range of Offerings

With incredibly low overheads like negligible utility bills, skeletal staff, and the ability to provide a product or service from any location to a worldwide customer base, ecommerce dramatically reduces costs of operations. This allows businesses to transfer some of these onward to price-sensitive customers in the form of cheaper products with automatic replenishment since warehouses are no longer restricted to certain geographic locations.

Ecommerce also allows businesses to outsource their administrative backend operations to specialist support services providers located virtually anywhere in the world. There is no longer a need to have call center support teams for customer service, technical and multilingual support on-site when companies like IdeasUnlimited can do the job for you at a fraction of the cost and with round-the-clock support, switching teams between time zones to ensure zero downtime. The industry has grown to include service offerings that were not possible before, such as hiring virtual assistance for the marketing, healthcare, and real estate needs of your business.

So move with the times and lower your overhead costs by partnering with firms that provide administrative support, backend and operational support, allowing you to focus on your core competencies and grow your business.

5. Individualized Products and Services

More sophisticated algorithms allow companies to offer more personalized, customer centric recommendations. A far cry from recommendations based on typical buying habits and products purchased together, ecommerce today allows businesses to give customer suggestions based on their individual preferences. These encourage customers to purchase items that appear completely necessary since they are so aligned with their personal preferences. Lower start-up costs allow more sellers to operate, targeting niche markets with highly customized options, selling more sizes, colors, personalized designs etc. than would be feasible to offer in a physical store.

Study your typical customers’ characteristics and ensure your offering adds value to their lives. You don’t need to cater to a wide demographic, rather specialize in offering the best value to your target segment.

These new trends in ecommerce and its phenomenal growth open up numerous new avenues to grow your business, if you have a suitable operational support network to pull it off. Shed the extra layers that bog down your business and work with professionals so you are freed up to focus on perfecting your value proposition, making it the most attractive in the market. Get 24/7 coverage, customer service, technical and other forms of call center support as well as multilingual support agents to cater to the needs of your diverse customer base by contacting IdeasUnlimited, a global support services provider.