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How to Grow Your Ecommerce Business

How to Grow Your Ecommerce Business

By | Administrative Support, Call Center for Small Business, Customer Service, Ecommerce Support, Ecommerce Support Services, Multilingual Support, Virtual Assistant Support | No Comments

Buying and selling online is one of the most lucrative business ideas that you could come up with today. The 21st century consumer is primed and hungry for more and more opportunities to be able to finish their shopping experience with ease from the comfort of their own home. But you have to be smart about the strategies you use to grow your ecommerce business. If you know how the consumer’s mind works, the task becomes absolutely smooth sailing.

  1. Strategically Market Your Business

Buy ad space on popular websites and search engines to market and grow your ecommerce business. Focus on video ads and only market your most popular products.

The first major decision-making junction comes at the stage of marketing. Let’s say you already have a website or an app. How are you going to let people know about it? Which products will you market? Where will you market them and how? These all might seem a bit overwhelming, but they follow each other naturally and once you get the ball rolling, it will gather momentum on its own.

The ideal solution would be to buy advertisement space on popular websites like YouTube and Facebook and search engines like Google, Bing, and Yahoo! etc. Your ads should preferably be in video form, since the typical consumer spends 88% excess time browsing a website with video (especially without sound). Videos create more engagement with the user and that results in positive action.

  1. Focus on Customer Retention

Retain your current customer base and offer frequent incentives to make them feel appreciated.

The importance of a loyal and regular customer base cannot be emphasized enough for you to be able to grow your ecommerce business. They are the ones who will visit your website or app again and again and buy multiple items. 65% of a company’s business comes from previous customers. Maintaining these customers with good customer service and showing them you value them beyond one-time customers creates goodwill, word of mouth marketing, and a steady increase in sales. One popular, tried and true way of doing this is by having loyalty cards. Great emphasis should be placed on customer satisfaction at every stage of interaction with your business; you should work with a call center support services provider like IdeasUnlimited that specializes in customer retention.

  1. Affiliate Marketing and Discounts

Get more customers through affiliate marketing and entice them to purchase.

Partner with another business and offer promotions and discounts specific to those customers to bring in new users. Not only will you develop a strong business partnership, these new website visitors would have a high conversion rate due to the strong referral. You get to grow your ecommerce business without directly expending any sales effort.

Flash sales are also effective ways to create urgency to boost sales and profits, because customers do not want to walk away from a good deal. Never miss out on having sales during festive occasions or celebrations and holidays. Your ecommerce business will generate the most revenue in that time.

  1. Widen Product Base

Widen your range of products to cater to a wider clientele. These can include supplementary products and services related to each other as well as completely fresh product lines.

Although most ecommerce businesses start out small, it is prudent to slowly try to attract other market segments as well. If you have a stationery business and the primary consumer is a school-going child, it is highly likely that their parent or caregiver is doing the online shopping. Think about the extra traffic and revenue you would generate and how much you can grow your ecommerce business if you increased your range of products to entice mothers with kitchen utensils or home décor, for instance.

  1. Optimize the Customer Experience

Ensure you have good customer support, a user-friendly website/app interface, and a hassle-free shopping experience.

The first-time user especially will not take long to form an opinion and turn away from the website if their initial experience was negative or anything less than ideal. You need to make certain all issues are dealt with before they even become actual problems by ensuring your ecommerce support is par excellence.

A user-friendly interface means optimizing your website for mobile devices or even creating an app for it. 79% of smartphone users have made an ecommerce transaction in the last six months, so this is just astute business sense.

Your call center support should be professional, courteous and, above all, make the customer feel heard, understood and helped. You don’t need to invest in anything in-house; simply find a reputable call center for small business like IdeasUnlimited or partner with a firm that can handle your established business.

Do you feel like your business has stagnated and is not producing the desired profits? This is the ideal time to think outside the box in order to grow your ecommerce business. Come up with creative and fun marketing techniques. Use social media and affiliate marketing to boost your audience reach. Never underestimate the importance of your happy return customer. Most importantly, find an ecommerce support services provider who is experienced in tackling all the above.

Finding New Clients

5 Ways to Find New Clients

By | Become an Affiliate, Business Improvement, Customer Service, Entrepreneurship, Virtual Assistant Support | No Comments

1. Word of Mouth

First, use the technique as old as time to get new clients. Regardless of new technology, word of mouth is still valuable. According to Yotpo, 74% of consumers say word of mouth as a key influencer in their purchasing decisions. Ask your customers to recommend you to a friend. In fact, try offering them an affiliate partnership so that they get a percentage of the payment as a finder’s fee. (We have an affiliate program…check it out!)

2. Advertising

Second, look into the many, many forms of advertising that are available. Don’t spread yourself too thin…limit yourself to two or three methods of advertising that are most likely to reach your customers. For example, if your customers are young and tech-savvy, put ads online. If they’re older and more traditional, buy ad space in the newspaper or magazines to get new clients.

3. Networking Events

Third, get face-to-face with potential clients. This will give you the chance to tell a personalized story that reaches an individual on a personal level. While the local chamber of commerce is an obvious choice, there are many other options available for networking. Consider joining an organization like Rotary, Kiwanis, or Optimist. You can also look on Meetup.com to find networking groups in your area. This is one of the best ways to get new clients locally.

4. Social Media

Fourth, consider using a social media platform to get new clients. Facebook, Twitter, LinkedIn, and many other networks are an excellent way to have ongoing conversations with potential customers. And it’s not just good for B2C companies, but for B2B as well. Entrepreneur reported that social media lead conversion rates are 13% higher than average lead conversion rates. (Need a social media manager? Hire one of our virtual assistants to do it for you!)

5. Partnerships and Alliances

Finally, consider making an arrangement with another business with the same target audience.  Brad Sugars explains, “They might attach a gift voucher or other discount offer for your products at the end of a newsletter or mailing.” He goes on to say you can build an alliance: “For instance, a Web designer and an ad agency might send each other referrals for clients who need added services.”

What are YOUR ideas to find and get new clients? What techniques have worked for you?

10 Tips for Affiliate Marketing Success

10 Tips for Affiliate Marketing Success

By | Become an Affiliate, Remote Support Services | 10 Comments

Affiliate marketing can be defined as the process of identifying a product, service, or promotion and upselling it to other parties for a cut of the profit on the condition that you make the sale. Affiliate partnership programs are usually offered by online service providers and online selling platforms.

1. Choose a Specific Niche:

A broad niche makes it complicated to handle. A specific audience relates to a specific problem and a few solutions. You could then build your trade around your niche, so this is the most important tip for successful affiliate marketing. Learn how to pick the perfect affiliate marketing niche here.

2. Know the Audience:

Knowing your audience means identifying a problem experienced by your audience and coming up with a solution. The solution will be in the form of a product or service to be sold.

3. Trust:

Trustworthiness is essential for products and more so for services. No one would wish to pay for a service only to find out it’s not what they thought it was. Trust creates a bond which translates to repeat customers and more traffic. So, you must create a bond of trust with clients.

4. Transparency on Affiliate Relations:

As an affiliate marketer, it is important to disclose your affiliate relationship. Your clients will appreciate the honesty rather than bypass your links to directly access the vendor’s site. Here are three tips to increase transparency for successful affiliate marketing.

5. Managing Customer Experience:

This is being helpful, for instance by answering questions, giving reviews, notifying clients of updates and quick solves among other issues. Click here to learn more about the customer experience.

6. Love what you do:

You will not be successful in what you do if you don’t love it. You may also lose interest in affiliate marketing if you don’t love it. Successful affiliate marketing is only possible if you are fully invested in the process.

7. Quality Content:

Affiliate marketing is all about content on your site and social media accounts regarding the product or service. If it’s simple and easy to understand, then a customer is likely to purchase a product or service. 61% of consumers buy based on the content they read while 78% trust brands with content about them.

8. Promote Content:

Promotion assists your site and accounts to gain traffic. Without promotion, your site and social media accounts become dormant, hence you will have no sales.

9. Search Engine Optimization (SEO):

A well-structured SEO campaign is essential for successful affiliate marketing strategies and can drive massive traffic. This site can help you learn more about SEO.

10. Stay Relevant:

Technology and products change frequently and clients like going for the latest. Ensure your site keeps abreast with the changes and you are reachable by your clients on all mediums.

Practicing the above tips would ensure a successful affiliate marketing strategy. Ready to get started? Check out IdeasUnlimited’s affiliate marketing program and become a partner to earn a steady stream of recurring commissions.