Tag

Customer Care Center Archives - IdeasUnlimited

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

By | Backend Support Services, Business Improvement, Call Center Support, Customer Service, Ecommerce Support Services | No Comments

“Online retail is booming and is the next big thing!” Rest assured, this is not an overly-enthusiastic rhetorical claim by some zealous internet purist. Economists and retail analysts agree that online retail has shown steady progress over the last few years and is here to stay.

According to Business Insider, worldwide ecommerce sales increased by 15.5% this year from 2017. In stark contrast, traditional brick-and-mortar sales only increased by a paltry 3.1%. In the US alone, ecommerce sales accounted for 10% of all retail sales—up from 8.2% a year ago. Not only that, online shopping is estimated to be a $526 billion industry in the US, with more than 80% of internet users expected to make an online purchase in 2019.

Statistics for Growth of Ecommerce Sales

Why the Shift to Online Retail?

So why this aggressive shift towards online retail? The most obvious answer is the convenience it provides to its users. Online shopping is hassle-free, usually offers free delivery, and saves so much time! For retailers, it eliminates the pressure to continuously expand physically and open costly brick-and-mortar outlets; an online ecommerce portal ensures an additional revenue stream, not to mention the automatic promotion of the brand.

The Secret to Online Retail Success

Online retail, despite all its pros, is not for the complacent or lazy business owner/manager. It requires constant innovation, which includes providing impeccable and super-responsive human and technical support.

The human part of ensuring a seamless online retail experience includes offering attentive customer care center support and omnichannel customer experience management. The biggest pitfall is not responding to customer queries and/or comments quickly and efficiently—rub a customer the wrong way and brace yourself for some irreparable (and fast-spiraling) brand bashing on Facebook or Twitter! On the other hand, handle a customer with the due care and diligence, and bask in the generous lauding and viral exponential appraisals of your brand! The customer is truly the king (and queen) in the online retail world!

Now come to the second part of innovation—the technical aspect. Technology changes fast. For an online business to run smoothly, it needs to be supported by a solid and scalable online inventory management system and strong backend support that tolerates no downtime.

Nothing puts off an eager shopper who has liberally filled up his/her shopping cart and excitedly clicked check-out more than encountering an annoyingly slow response time, and worse, inefficient or insecure online payment services. According to Statista, 42% of online shoppers worldwide prefer to make their payments via credit cards, while 39% prefer Paypal; imagine the volume of business you would lose if an insecure payment system is in place! Your potential customer will be replaced by a sulky user ready to vent out their frustration on social media. Your listing and inventory management must also be par excellence to ensure all the information is up-to-date and you have no surplus or shortages.

Importance of Secure Online Payment System

Another important aspect is the content on your website, whether it fully describes all aspects of your service or product and resolves all queries of the average customer. Poor quality content and brochure websites do not garner high conversion rates.

Did you know that you only have 0 to 8 seconds to get the visitor’s attention through the headline and the landing page, and even a one second delay can result in a 7% reduced conversion rate? Moreover, detailed product content is considered extremely important by 88% of online shoppers. Not only should the website be aesthetically pleasing and fast, it should be intuitive and interactive, with grammatically correct content that highlights your unique value proposition.

Important Figures for Online Retail

So how to juggle the tricky trinity of online retail, which is maintain the quality of your product/service, ensure a flawless customer care service, and provide solid operational support and backend support systems?

The solution is delegate! A prudent business always focuses on its core product and delegates the ancillary and supporting (but equally important) workflows and tasks to the experts! For online retail, the optimal approach is to get onboard a reputed and well-established support services provider that provides all these services at lower cost than an in-house setup. Doing so ensures a unified and seamless customer experience, translating into higher brand loyalty and return on investment.

Checklist for Getting Ahead of the Curve

  • Get call center support to
    • answer queries of potential customers,
    • resolve any issues that arise with current ones
    • provide omnichannel support: email, social media, text, phone, fax etc.
    • manage your customer database to keep track of purchasing history and loyal customers
    • manage your feedback and reviews to convey a positive brand image and transform disgruntled customers to satisfied repeat customers, and
    • give technical support in case glitches appear on the online platform.
  • Invest in backend support for your online retail platform to ensure
    • fast loading speeds, working links, pages, and graphics,
    • a responsive shopping cart, and
    • a secure online payment system.
  • Partner with an ecommerce support services provider to
    • manage your ecommerce brand,
    • ensure up-to-date listing and inventory management,
    • optimize product information through data entry, data cleansing, product catalog management, and indexing services and
    • provide order processing and tracking services.
  • Get an expert content writer to ensure your website’s content is
    • search engine optimized and
    • grammatically correct.

Case in Point

PatPat a 24 hour call center support client of IdeasUnlimited

PatPat, an online apparel company that aims to make affordable quality apparel for moms and kids, seems to have nailed the online shopping experience just right. They focus on providing reasonable, trendy, and quality wear. But what truly makes them stand out in the jungle of online apparel sites is their attentive customer care. Did they deviate from their core competency of providing apparel to focus on managing the omnichannel customer experience?

Of course not, they simply recruited a customer care center expert. Initially, they only needed two customer care agents but the number grew exponentially as their business flourished, and they now have 30-plus agents ensuring an empathetic customer care service. The increase in this number shows how important a well-equipped customer care center is! Their 24 hour call center manages their brand image by providing customer service, omnichannel support, and ecommerce support services.

PatPat is flourishing because the work is done in unison—PatPat focuses on and provides the core product while IdeasUnlimited helps add value to PatPat’s value proposition. Indeed, a win-win situation!

Conclusion

In a nutshell, retailers that have not figured out how to build a powerful presence online, have not invested in doing so, and are not planning to do so in the future will be left behind. Online retail is certainly not a fad—it is here to stay. The way to get ahead of the curve is to focus on your core competencies and partner with a specialist support services provider for support systems—let your product shine on a scalable and efficient ecommerce platform!

The Secret to Having the Best Customer Service

The Secret to Having the Best Customer Service

By | Business Improvement, Call Center Support | No Comments

To judge a person, one needs to interact. The information extracted from tone, gesture, and body language is a deciding factor for that person. Similarly, customer service is the body language for a successful business. Name any business—there always exists competition to fulfill the demands or needs of the people. To blow your trumpet in the market, excellent customer service is a must. The key to the best customer service is feedback, well-skilled staff, social media, appreciation, loyalty, updates, and a helpline. Let’s walk through each of these key points.

Customer Service Feedback

Feedback is a crucial factor for the growth of the business and improvement of your service. The data gathered from feedback nurtures and shapes the business. It also helps the business gain a strong market share since acting according to the needs of your customers allows you to stay ahead of your competitors.

Online feedback: Most people are attached to their smartphones. Gathering data through this method requires a couple of minutes from a customer. However, a customer may opt-out of answering your boring question. So, get creative and prepare a list of “yes or no” or multiple choice questions. Keep it simple, and never use frictional words like “wrong”, “unsatisfied”, or any other negative words. Voice-authorized feedback is also a great technique.

Offline feedback: This is the oldest approach and a quick way of gathering data. This method involves investing your money and time. In this case, if there is a need for on-spot feedback, this method could be followed.

Well-Skilled Customer Service Staff

A weak labor force is enough to kill a healthy business. Focus on investing in training the customer support staff since it is important to establish a better relationship with the customer beyond a single transaction. Your customer care center staff must be skilled in everything from query resolution to crisis handling to maintain a positive reputation.

Omnichannel Support

A company needs to stay open to all issues on all channels of communication with the customer. That’s why your business should manage the omnichannel customer experience and especially stay active on social media. Highlight all the possible social platforms based on the geographical location, as social platforms differ from region to region.

Appreciation

Appreciation is critical for better growth. Appreciation might point the customer towards reporting a flaw or any hiccup in service. The call center support staff also deserve some appreciation for their valuable contribution. We can divide appreciation into two parts:

Customer appreciation: First, customer appreciation is a key factor in business growth since customers can help gather sensitive data to perfect the business procedures. The customer who spends his/her valuable time in bringing a significant aspect to your attention deserves some sort of reward. Reward the person with a coupon or discount and recognize the contribution on your social platforms. This will gain a lot of attention from the community and could land you more business.

Staff appreciation: Second, servicing a customer is a critical role. A call center operator providing a well-balanced and well-structured service must be appreciated. This not only improves employee morale but also enhances the company’s reputation as an employer.

Loyalty

Customer loyalty makes or breaks a business. Your business must be structured around delivering a consistent, high-quality value proposition with no hidden charges or terms and conditions, especially in marketing promotions. Any short-term gains in revenue from campaigns that customers feel shortchanged them will cause manifold drops in long-term revenue. Instead, you should create loyalty programs, offering rewards and discounts to your loyal customers.

Customer Service Helpline

Invest in a customer service helpline, with chat support, email support, and call center support. If customers can reach you easily and get their grievances resolved efficiently, you can prevent escalation, retain customers, and spread positive word of mouth regarding your business. Call center support can also help answer queries and improve your conversion rates if your inbound call center solution is trained and effective.

Share Updates

A business that wishes to stay ahead of competition evolves with market trends and customer needs. Communicating these service upgrades is as important as the improvements themselves. So do not hesitate to spread the news of exciting new offers to celebrate an occasion or the addition of a new store to the locality. These update can be shared via social media, outbound calls, newsletters, or your website.

Adopt these strategies and see your customer service improve considerably, translating into more loyal evangelical customers.

Why Business Customer Support Services Are so Important

Why Business Customer Support Services Are so Important

By | Business Improvement, Call Center Support | No Comments

There are a number of factors that go into making a business successful. Those running the business have to be organized and goal-oriented. The business itself needs to provide the best products and services to their customers. In this case, we’ll be addressing customer service and how it affects the success, growth, and image of a business.

Attention and Reputation

People can tell a lot about a business from their customer care center. Many businesses tend to suffer because they aren’t as attentive to their customers as they should be. In this day and age, businesses need to go above and beyond to listen to their customers and be helpful. Customers expect business customer support services to respond to emails in a timely fashion, and answer phone calls or return messages as soon as possible. With social media as popular as it is, customers even expect businesses to have a presence there as well.

Businesses that don’t do any of these things tend to become disconnected from their customers. Customers expect attentiveness from businesses, and if they don’t receive it, they often feel slighted or disrespected. Having customers feel this way can have a devastating effect on your business. If customers feel business customer support services are there just for show, they’ll begin to lose confidence in the business entirely.

Customer Trust

These days, customers are more connected to one another than they’ve ever been before. There are numerous online communities that discuss hundreds of different businesses. Customers are able to share their experiences and voice their opinions about a business with the click of a button. If a business routinely has poor customer service, they’ll likely see numerous comments talking about it. This can cause other potential customers to form a negative perception of a business in an instant. With so many negative comments, potential customers will likely be scared away from shopping there.

Having great customer service provides a number of benefits. For starters, it helps build trust between the business and the customer. Customers know that their concerns or questions about the business will be heard loud and clear. When customers trust a business, they’ll be more inclined to continue working with them. So make sure you are not handicapped by this easily remedied aspect of your business and invest in call center support.