In this new business era where many terms have become buzzwords and many theories redundant, Customer Services and Inclusivity have become the kings of modern commercial activities. However, language differences pose the biggest barrier to their delivery.
The Need for Multilingual and Bilingual Customer Service
Customer services have evolved drastically over time and it is now essential to reach out to your customers before and after sales in their native languages. It is also very important to make all business communications as stress-free as possible on all channels of interaction with customers. In a nutshell, today your business must be able to communicate effectively in the language preferred by and in ways that are convenient for your customers.
According to Wells Fargo’s International Business Survey of 2017, 81% of US companies expected to expand their international business operations and 70% plan to increase their multilingual engagement. All this global expansion has exponentially increased the importance of multilingual support, making it more of a necessity than a competitive differentiator. It is now the only means of effective global expansion and delivering exceptional customer service.
Today in US alone, 51% people prefer online shopping. To expand globally, simply offering your goods and services to international customers is not enough. You can only garner sales when the buyer understands the specifications of the products and services being offered and that is only possible when these are translated into their native languages. According to a survey by Gallup, 40% buyers do not make a transaction on a website which is not in their own language and 19% people never deal with foreign-language-speaking agents.
In this situation, when 86% contact centers have non-English speaking customers, you must ensure your website and offerings are translated into the customers’ preferred language(s) and customers interact with agents speaking their own language(s). Hence, offering multilingual or even bilingual customer service is the only way to broaden your customer base internationally.
How to Get Premium Bilingual Customer Service
In this global business arena where a buyer from Puerto Rico can order goods from a retailer in New Jersey, customer services should also be universally inclusive, to make your customers feel valued. If your designated customer support representative cannot handle calls, emails, and chats in the major languages required by your business, it is certainly time to rethink your customer service strategy. You must speak your brand to more prospective customers in their preferred language(s) by having a bilingual customer service team.
However, opening your business to the world should not break your bank and we have the perfect solution for you: working with a firm providing Multilingual Call Center Services.
Work with a multilingual support services provider who can help expand your business in more lucrative markets, create a dynamic online presence, hire a local remote team, and deal with local customers with English and non-English preferences. Going down this route would eliminate your overhead costs of infrastructure, recruitment and human resource management, IT and other requirements of in-house employees.
Not only will this allow you to communicate effectively with your customers in other languages, you will be getting omnichannel support, creating that stress-free communication loop that guarantees a competitive edge. Moreover, a competent services provider can fully comprehend the nature of your business activities and offer customized solutions suitable for your business’ needs. Best of all, such multilingual and bilingual customer service offers scalability for seasonal surges and business expansion.
Look for a service provider who can provide you a specialist bilingual or multilingual call center representative for each target region or to cover specific queues or timings. This will enhance your brand image, improve customer loyalty and increase customer retention, broadening your customer base.
Regions and Languages to Focus On
European and Schengen countries not only have the purchasing power but are interested in purchasing US goods and services. To take advantage of this, get multilingual call center services that cover:
- Norwegian Customer Service
- Finnish Customer Service
- German Customer Service
- Swedish Customer Service
- Spanish Customer Service
- And any other languages that are important for your business.
Do not wait any further to expand your global footprint and do not deny support to customers who do not speak your native language. Let IdeasUnlimited assist you in expanding your business globally. IU can provide Multilingual Support constituting call center support, multilingual and bilingual customer service, administrative support and receptionist services, data and customer management support, operational and backend support, and even ecommerce support, among a plethora of other services. With a fully trained and experienced remote workforce, IU can offer these services across several channels and languages, including but not limited to Norwegian customer service, Finnish customer service, German customer service, and Swedish customer service. IU also offers customization of multilingual support services to fully accommodate your business’ requirements and your customers’ preferences.
Remember, improved support means improved business ventures!
Thank you for the useful information!
And what do you think about the Multilingual Call Center? In the international or associated with global sales business, this kind of call center is a must-have.
Thank you for your appreciation, Anna. We completely agree. You may also be interested in this blog that we wrote recently: https://ideasunlimitedonline.com/lost-in-translation-and-multilingual-support/