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Backend Support Services Archives - IdeasUnlimited

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

The Rise of Online Retail and How Managed Support Services Can Help You Get Ahead of the Curve

By | Backend Support Services, Business Improvement, Call Center Support, Customer Service, Ecommerce Support Services | No Comments

“Online retail is booming and is the next big thing!” Rest assured, this is not an overly-enthusiastic rhetorical claim by some zealous internet purist. Economists and retail analysts agree that online retail has shown steady progress over the last few years and is here to stay.

According to Business Insider, worldwide ecommerce sales increased by 15.5% this year from 2017. In stark contrast, traditional brick-and-mortar sales only increased by a paltry 3.1%. In the US alone, ecommerce sales accounted for 10% of all retail sales—up from 8.2% a year ago. Not only that, online shopping is estimated to be a $526 billion industry in the US, with more than 80% of internet users expected to make an online purchase in 2019.

Statistics for Growth of Ecommerce Sales

Why the Shift to Online Retail?

So why this aggressive shift towards online retail? The most obvious answer is the convenience it provides to its users. Online shopping is hassle-free, usually offers free delivery, and saves so much time! For retailers, it eliminates the pressure to continuously expand physically and open costly brick-and-mortar outlets; an online ecommerce portal ensures an additional revenue stream, not to mention the automatic promotion of the brand.

The Secret to Online Retail Success

Online retail, despite all its pros, is not for the complacent or lazy business owner/manager. It requires constant innovation, which includes providing impeccable and super-responsive human and technical support.

The human part of ensuring a seamless online retail experience includes offering attentive customer care center support and omnichannel customer experience management. The biggest pitfall is not responding to customer queries and/or comments quickly and efficiently—rub a customer the wrong way and brace yourself for some irreparable (and fast-spiraling) brand bashing on Facebook or Twitter! On the other hand, handle a customer with the due care and diligence, and bask in the generous lauding and viral exponential appraisals of your brand! The customer is truly the king (and queen) in the online retail world!

Now come to the second part of innovation—the technical aspect. Technology changes fast. For an online business to run smoothly, it needs to be supported by a solid and scalable online inventory management system and strong backend support that tolerates no downtime.

Nothing puts off an eager shopper who has liberally filled up his/her shopping cart and excitedly clicked check-out more than encountering an annoyingly slow response time, and worse, inefficient or insecure online payment services. According to Statista, 42% of online shoppers worldwide prefer to make their payments via credit cards, while 39% prefer Paypal; imagine the volume of business you would lose if an insecure payment system is in place! Your potential customer will be replaced by a sulky user ready to vent out their frustration on social media. Your listing and inventory management must also be par excellence to ensure all the information is up-to-date and you have no surplus or shortages.

Importance of Secure Online Payment System

Another important aspect is the content on your website, whether it fully describes all aspects of your service or product and resolves all queries of the average customer. Poor quality content and brochure websites do not garner high conversion rates.

Did you know that you only have 0 to 8 seconds to get the visitor’s attention through the headline and the landing page, and even a one second delay can result in a 7% reduced conversion rate? Moreover, detailed product content is considered extremely important by 88% of online shoppers. Not only should the website be aesthetically pleasing and fast, it should be intuitive and interactive, with grammatically correct content that highlights your unique value proposition.

Important Figures for Online Retail

So how to juggle the tricky trinity of online retail, which is maintain the quality of your product/service, ensure a flawless customer care service, and provide solid operational support and backend support systems?

The solution is delegate! A prudent business always focuses on its core product and delegates the ancillary and supporting (but equally important) workflows and tasks to the experts! For online retail, the optimal approach is to get onboard a reputed and well-established support services provider that provides all these services at lower cost than an in-house setup. Doing so ensures a unified and seamless customer experience, translating into higher brand loyalty and return on investment.

Checklist for Getting Ahead of the Curve

  • Get call center support to
    • answer queries of potential customers,
    • resolve any issues that arise with current ones
    • provide omnichannel support: email, social media, text, phone, fax etc.
    • manage your customer database to keep track of purchasing history and loyal customers
    • manage your feedback and reviews to convey a positive brand image and transform disgruntled customers to satisfied repeat customers, and
    • give technical support in case glitches appear on the online platform.
  • Invest in backend support for your online retail platform to ensure
    • fast loading speeds, working links, pages, and graphics,
    • a responsive shopping cart, and
    • a secure online payment system.
  • Partner with an ecommerce support services provider to
    • manage your ecommerce brand,
    • ensure up-to-date listing and inventory management,
    • optimize product information through data entry, data cleansing, product catalog management, and indexing services and
    • provide order processing and tracking services.
  • Get an expert content writer to ensure your website’s content is
    • search engine optimized and
    • grammatically correct.

Case in Point

PatPat a 24 hour call center support client of IdeasUnlimited

PatPat, an online apparel company that aims to make affordable quality apparel for moms and kids, seems to have nailed the online shopping experience just right. They focus on providing reasonable, trendy, and quality wear. But what truly makes them stand out in the jungle of online apparel sites is their attentive customer care. Did they deviate from their core competency of providing apparel to focus on managing the omnichannel customer experience?

Of course not, they simply recruited a customer care center expert. Initially, they only needed two customer care agents but the number grew exponentially as their business flourished, and they now have 30-plus agents ensuring an empathetic customer care service. The increase in this number shows how important a well-equipped customer care center is! Their 24 hour call center manages their brand image by providing customer service, omnichannel support, and ecommerce support services.

PatPat is flourishing because the work is done in unison—PatPat focuses on and provides the core product while IdeasUnlimited helps add value to PatPat’s value proposition. Indeed, a win-win situation!

Conclusion

In a nutshell, retailers that have not figured out how to build a powerful presence online, have not invested in doing so, and are not planning to do so in the future will be left behind. Online retail is certainly not a fad—it is here to stay. The way to get ahead of the curve is to focus on your core competencies and partner with a specialist support services provider for support systems—let your product shine on a scalable and efficient ecommerce platform!

Technical Support Services at IdeasUnlimited

Technical Support: How It Can Improve Your Business

By | Backend Support Services, Remote Support Services, Technical Support | No Comments

Most IT companies heavily rely on the satisfaction of customers and ensuring this requires that the employees are properly trained from time to time. This can become a cumbersome process and if not done right, can not only become frustrating for the company but also for its clients. Those businesses that lack the budget, expertise, and staff to provide fast technical support to customers can work with a support services provider to deliver these services efficiently and effectively.

There are many benefits of having a strong technical support infrastructure, allowing businesses top focus on their core competencies instead of these backend and operational support issues.

1. Boosts Growth and Productivity

Without a technical support team, the other employees often have to multitask and handle their own responsibilities as well as talk to customers. This wastes a lot of time and reduces productivity. Having people dedicated to this task can let the employees run other aspects of the operations and this allows the business to grow.

2. Improves Customer Experiences

If customers feel like they can depend on the technical support service to help solve their problem, then the company is headed in the right direction. Even helping out clients with their trivial problems can form a positive image in their mind. This helps the business appear professional and dependable. A good impression in the customer’s mind will help retain them and recommend your products or services to others as well.

3. Reduces Chances of Refunds

Refunds greatly affect the profits of a company. Businesses in the IT sector often have customers who are not tech-savvy and need help using the product. With a proactive technical support team, such customers can be guided through the procedure, increasing the chances of them becoming regular users of the product or service. If the technical support is up to the mark, a frustrated customer can be turned into a satisfied one.

4. Builds the Company's Reputation

A satisfied customer is more likely to leave a positive review of your business. With the advent of social media, the reputation of a company has become more important. It is now easy to leave a review or rating for a certain product or service online. These comments are read by many people and that is why favorable reviews will help reel in more customers. The lack of technical support will only result in negative reviews and a bad reputation.

5. Solves Technical Issues Within the Company

Technical support also applies to issues faced within the business. A well-trained technical support staff can help run the company and prevent major hang-ups inside the office. The support team is always on call to help when glitches or errors appear. There is no longer a need to call outside the company for help.

Technical support plays an important role in all businesses but it requires a lot of personnel, software, and hardware resources. A much more budget-friendly option is to work with a company providing such support services like IdeasUnlimited. Our professional team can provide software, hardware, and server support through a multitude of platforms.

Outsource Writing Tasks – Try Outsourcing These Today for Your Business

Outsource Writing Tasks – Try Outsourcing These Today for Your Business

By | Backend Support Services, Remote Support Services, Transcription, Translation | No Comments

Businesses have a lot of writing tasks. Whether it be transcribing the minutes of the meeting or writing website content, there is quite a lot of writing to be done. Managing a business, regardless of how small it is, is already a huge responsibility. Rather than burdening your employees with the writing tasks, you can outsource writing to other companies that specialize in providing backend support services.

Here are some of the tasks that you can easily outsource.

Transcription

Having a department dedicated to transcription may be very costly. However, if you don’t have one and burden your employees with the task, their productivity will get hampered. This is why outsourcing the task is a good idea. By doing so, you only pay for the service when you use it. It also ensures that you are able to get the job done within time constraints. Also, not to mention that transcription is a hard task. If you don’t have an expert for it, the quality of the output will be affected. However, hiring someone with merely this skillset can be expensive. After all, you don’t always have to transcribe, but you have to pay your full-time employees a consistent pay regardless.

You may need multilingual transcription services for a particular project or as your business expands globally. Hiring an in-house worker for the short-term is inefficient and a multilingual virtual assistant will serve well instead.

Translation

When expanding your business to other countries, the language difference may act as a huge obstacle. If you don’t translate your content into different languages, you miss out on potential new clients. To avoid this issue, you can easily outsource your translation services to a company specializing in providing multilingual support services. You might be tempted to use online translators to do this job. We are here to tell you to not do it. Why? Well, let’s just say that they are not accurate with their translation. If you don’t believe us, translate a paragraph from your mother tongue to another language. Now, translate it back to your mother tongue. The paragraph you will get will be starkly different from the original one.

Website Content Writing

The content of your website is very important. However, it is not just about what the content is but how it is phrased. While you might be an expert in your field, this doesn’t mean that you can relay your thoughts eloquently. Therefore, you might want to outsource writing tasks like your website content writing. Additionally, to ensure that potential customers read the content, you first need to get them to the site. Here, SEO optimization plays a huge role. The chances are you don’t know about the best SEO practices, but there are various companies that do. Outsource the task to them.

Blog Writing

Most businesses now have their own blogs. The purpose of these blogs is to educate customers and establish yourself as an expert in your field, directing organic traffic to your website. As bloggers would tell you, being consistently active on blogs is essential to retaining readers. Since content writing is a tedious and time-consuming process, it is best when outsourced. This guarantees that your readers are satisfied, and you don’t have to worry about pushing weekly quality content.

Consider hiring a qualified backend support provider to take care of these writing tasks so you can focus on transforming and growing your business.

References

http://www.milner.com/company/blog/technology/2013/10/25/the-5-benefits-of-outsourced-transcription-services

https://www.outsource2india.com/translation/articles/outsourcing-translation-services-to-india.asp

https://www.huffingtonpost.com/siva-yenneti/why-outsource-your-websit_b_7310328.html

https://www.blogmutt.com/blog/how-to-outsource-blog-writing-for-businesseshttps://www.contentfac.com/8-signs-outsource-blog-content-writing/